The biggest question we get here at Cougar Digital Marketing is, "How can my business rank higher on Google?" While there is no one quick and easy solution, there are four simple steps you can implement today that will boost your search engine visibility without much effort!
HOW TO RANK HIGHER ON GOOGLE
1. SET UP YOUR GOOGLE BUSINESS PAGE
Setting up your Google Business Page is the easiest thing you can do to immediately boost your rank on Google. Google supplies you with this tool so they can verify your business and provide search engine users with useful and correct information to create a better user experience.
Make sure your profile is completely filled out with current information, as well as provide professional pictures. The more information you can give, the better.
2. SECURE POSITIVE REVIEWS
Now that you have your Google Business Page claimed and set up, it's time to start securing positive reviews. Research has shown that reviews are a strong influencing factor both on your search engine rank, as well as a strong factor in users selecting your business.
Plain and simple, consumers are more likely to click on your business if you are showing a high number of strong reviews.
The more people who click on your business, the more Google sees that your business is relevant to users, and you continue to climb the ranks.
Avoiding negative reviews that bring your score down is easier than you think with a service such as our review management funnel, keeping your ranks high, right where you want them!
However, Google isn't the only source of reviews that show up on search results. Securing positive reviews across the internet is wise as well. Websites like Yelp and Facebook Pages consistently show up strong in search results based on positive reviews. Our review system can help you secure all the reviews you need!
3. CORRECT ONLINE CITATIONS
Online citations are simply websites where your business name, address, and phone number (NAP) appear. These typically tend to be online directory services and review sites.
Having multiple address variations or old location information is confusing for Google. By correcting all of your existing citations and making your NAP consistent on all sites will show Google exactly who you are - making it easier for Google to show your business in search results.
Securing additional citations in niche specific directories will also help boost your online visibility quickly.
4. OPTIMIZE YOUR WEBSITE
Optimizing your website can be a daunting task. There are many factors that go into proper SEO site-wide. However, optimizing for your location is easier to do, and a simple way to tell Google where your business is located so it will show your site more often in local search results.
Be sure you have your full business name, address and phone number on each page of your website. It's also wise to include a Google map on your contact page to provide your customers with a good user experience.
Adding your location into your pages meta titles and descriptions can also help your website show up higher in search results matching key search terms by users.
For help optimizing your website, contact us about our SEO packages.
Implementing these 4 easy steps will help your business rank higher in Google quickly. However, it is a competitive market, and many additional strategies can be implemented to increase your online presence, assuring your business continues to bring in new customers.
CLAIM YOUR FREE WEBSITE AUDIT
Contact us today to get your free quote and website audit and watch your business take off!