SEO

10 Local Online Listings Every Business Should Have

local online listings & citations

There are many local online listings or citations that businesses can secure to help improve searchability. While there are industry specific directories, there are some key local online listings that are essential for any niche in helping your customers find you. What is a Citation? Simply speaking, a citation is your business name, address, and…

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Why Are your Competitors Ranking Higher Than You?

search-ipad

You may wonder “why are your competitors ranking higher than you?” when you see your name in search further down the list. There are many ranking factors that come into play and some simple steps you can take to help move your business to the top. The collective term for things you can do that influence how…

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4 Simple Steps to Rank Higher on Google

How to Rank Higher on Google

The biggest question we get here at Cougar Digital Marketing is, “How can my business rank higher on Google?” While there is no one quick and easy solution, there are four simple steps you can implement today that will boost your search engine visibility without much effort! HOW TO RANK HIGHER ON GOOGLE 1. SET UP…

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5 Facebook Tips for Small Businesses

facebook-tips

Go Visual Consumers love graphics.  Your message will likely be more attractive and better received by your potential customers if you use large attractive graphics and video. Capture their attention and engage them, enticing them to click through to your website. Include a Call to Action Don’t just give out valuable information without guiding the…

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How Does Online Customer Reputation and Review Management Work?

online-google-reviews

The key is leading your customers to directly to the places you need your reviews most and let them share it directly with that platform and doing so is quite easy! Direct review ratings on Google and Facebook will show up in your search results, in turn, these high ratings will boost your search engine…

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Claiming and Setting Up Your Google My Business Page

setting-up-google-my-business-page

Setting up and claiming your Google My Business page is essential in today’s world of SEO.  If you want to ensure your small business is being found and shown in search results, completing your Google Business Page is an important first step.Having a well-built website isn’t enough. Even using all the proper location tags, search…

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5 Tips for Local SEO Multi-Location Businesses

local-seo-for-multiple-businesses

We’ve covered what Search Engine Optimization (SEO) and Digital Marketing is in the past on our Cougar Digital Blog. These principles are easy to grasp and put into place for small local businesses with one location, but what about businesses with more than one location? How do multi-location businesses target local markets in search? Today…

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Blog SEO: How to Optimize Blog Posts

optimizing-blog-posts

Writing a blog on your business website can greatly increase your chances of being found in search engine results by your customers. However, just writing the blog post isn’t enough.  Your blog post should be optimized for SEO just as the rest of your website should be. (see What is SEO?)What is Blog SEO?Simply stated,…

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What is a Keyword and How Do I Use it on My Website?

seo-keywords

If you own your own business and have a website, you’ve probably heard about digital marketing, SEO and utilizing keywords to drive customers to your page.  It can all be a bit overwhelming and confusing and leave you wondering, just what is *SEO and what is a keyword and how do I use it?  *see What…

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What is Search Engine Optimization (SEO) ?

search-engine-optimization

Search Engine Optimization or SEO is exactly as it sounds. Simply put, SEO is optimizing your business or brand to be found and rank highly on search engines such as Google, Yahoo and Bing. The confusing part is deciphering what exactly you need to do for optimization as there is no set rule or single…

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