If you don't do anything else for your business website, do this one thing. User reviews. User reviews generate new customers. The numbers from studies are significant, showing that online reviews greatly impact people's decision-making when it comes to businesses they can trust.
More and more people are doing research and shopping online. It's essential that your business stay relevant and provide potential customers with all the information they need to select your business among the masses.
User reviews are by far the easiest and most impactful way to gain social proof.
Studies show that users are more likely to trust online reviews when doing research, and a high number of positive reviews lead to more clicks on your business. In fact, 72% of consumers say that positive reviews make them trust a local business more, and they are likely to spend 31% more on a business with excellent reviews.
According to Google, "business listings with at least 3+ star reviews" took 41 out of 47 clicks!
Take a look at some interesting data shared with us from Website Builder about the impact online reviews have on customers and your business.
What are you waiting for? Start collecting positive reviews now!