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Blog SEO: How to Optimize Blog Posts A Step-By-Step Guide

Tracy Iseminger

Tracy Iseminger

10 minute read


Writing a blog on your business website can greatly increase your chances of being found in search engine results by your customers. However, just writing the blog post isn't enough. Your blog post should be optimized for SEO just as the rest of your website should be. 

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What is Blog SEO?

Simply stated, blog SEO is no different than optimizing any page of your website. Adding keywords and using them in your content, titles, descriptions and tags is the same for a blog post as you would do for a landing page on your site. The key difference is your keyword is likely to be much more specific to the topic you are writing about, often called a long tail keyword.

How Do I Optimize My Blog Post?

  • 1.

    Use your keyword in the beginning paragraph of your blog post naturally.

  • 2.

    Use your keyword in an H2 heading (bolded sub-title within a blog post) To add this, highlight your text, click the "format" drop-down, scroll to "formats", select "headings" and pick "Heading 2".

  • 3.

    Make sure your blog post is a minimum of 300 words

  • 4.

    Add Alt Tags & Descriptions to Images

  • 5.

    Add Custom Keyword, Title and Meta Description with Yoast SEO

How Do I Add Alt Tags to Images?

  • 1.

    Click "add media" button

  • 2.

    Upload your image

  • 3.

    Add your "alt text" and "description" into the boxes on the right hand side after uploading (the alt text should be a short description of image using the keyword, the description should be a more detailed description of image also utilizing the keyword)

  • 4.

    Click Save to exit edit screen.

How Do I Add My Keyword, Custom Title, and Meta Description?

The easiest way to optimize and check your blog post for SEO is using a popular plugin called Yoast SEO. (If Cougar Digital designed your website, we've already installed it for you!)

After you've installed and activated the Yoast SEO plugin, when you are writing, navigate to the bottom of your blog post screen and find the box labeled "Yoast SEO" and follow these simple steps:

  • 1.

    Enter Focus Keyword

  • 2.

    Click "edit snippet" button

  • 3.

    Enter your SEO Title - This should be your blog post title including your keyword. You may choose additional keywords if you have room.

  • 4.

    Add your Meta Description - This is the description that people see under the title when searching. This also should include your keyword.

The goal in using Yoast is to turn the red light into a green light. Red means your blog post is poorly optimized. Green means it's perfect.

If you do your optimization and still don't have a green light, you can find suggestions on what to fix to help obtain the green light just below where you entered your keyword in the "Content Analysis."

Keep trying new things until you turn the light green and that's it! Your blog post is optimized for search engines to find your article and deliver it to your customers.

Cougar Digital Marketing Team at a Park

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