How to Create an E-Mail Signature That Rocks Using Email as a Marketing Tool in the 21st Century
The Power of Email Signatures
E-mail is an essential form of communication for any business. With more people on the go with busy schedules, a vast majority of discussions take place via the inbox. How can you leverage that communication? A powerful e-mail signature. Want to know how to create an e-mail signature that rocks? Let's take a look at what you need to make your e-mail work just as hard as you do!
Consider adding personalized color photos rather than generic logos or pretty scenery. Adding a fun image that shows off your personality lets clients get to know you a little bit better.
In our example, we broke out the camera and tripod to take some team photos. Travis then took the opportunity to highlight himself doing what he does best and links to his bio page so everyone that sees his email can "Meet Travis."
It might be obvious to add your name and title to your e-mail signature, but you may want to consider doing it in a playful way. In our example, Travis simply could have put "owner" or "website designer" but is that really memorable? By adding "Digital Guru" to his title, he shows off a funny side of his personality and leaves a lasting impression.
Be thorough with your contact information including many ways to contact you including your office and mobile phone numbers, address, and website URL. It's debatable to add your e-mail address to an e-mail signature, some say it's redundant. However, we opt to include it because someone may want to copy and paste it to pass on to someone else and also gives them a chance to visually put it into their memory for future use.
If you have a special achievement, award, or have something you are proud of, don't be afraid to flaunt it! It gives you credibility with your clients and gives them the opportunity to learn something about you or your business they didn't know.
It doesn't have to be obnoxious, you can add it subtly into your signature as we did here under our business name as a tagline feature.
Sometimes people just want to see more of what you are about and that is where social media links come into play. By simply clicking the icon, clients can take a few minutes to explore more of your services, what you post about, what your personality is, etc...
Social media also offers another easy way for clients to connect and contact you.
Call to Action
Don't miss the opportunity to drive traffic to your most valuable pages online. Create a call-to-action that will make a big impact on both the client and your business. You can create special promotions, links to featured blog posts and pages, newsletter subscription or feature a service. The possibilities are endless.
In our example, each employee has a different specialty in office operations. Every staff member has three links to the areas they are an expert in so clients may be intrigued and ask more questions.
Custom personalized e-mail signatures are great for individuals but are an amazing opportunity to create a cohesive brand for the whole team. Having consistent e-mail signatures across staff members not only gives your business a polished and professional look, it immediately makes your e-mail recognizable no matter who it comes from in the office.
Why would you want to track the links in your email? Tracking lets you analyze what your e-mail recipients are interested, how they want to contact you, and their preferred social media platform. You will also be able to tell if your call-to-action is something people are interested in or if you need a new approach.