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What is a Sales Funnel and Why Do You Need One? A Multi-Faceted Approach to Sales & Marketing

Tracy Iseminger


10 minute read


In this blog, we talk about the mechanisms of a sales funnel and how businesses can put their marketing and sales process on autopilot. 

sales funnel

What is a Sales Funnel?

In the simplest terms, a sales funnel is a means of converting website visitors into customers. The goal being to guide visitors through your website, showing them exactly what services you provide that they can benefit from, and completion of a final sales action whether it be leaving an email address, phone number or an online sale.

Why Do I Need a Sales Funnel?

Every business can benefit from a well-thought sales funnel and a structured, strategized website. By understanding what your customers are looking for and offering the best solution, guiding them through the sales process, you can increase sales.

By utilizing lead magnets and lead pages, you can increase the chances of making a life time customer.

Sales Funnel Process

The 4 Stages of a Sales Funnel

Every business's sales funnel will look different based on your customer interests and niche. However, there are a few fundamental points to guide you in creating the best sales funnel for you.

Awareness | Knowledge

Your customers need something and they have stumbled upon your website either through organic search, ads, or social media. They have a need and you have a solution. You've got their interest and they've come to you, now you need to make sure they stay until the sale is made.


Your potential customers have made it to your website and have browsed all the services and products you have to offer. Now it's time for them to make a decision.

By having a dedicated lead page in your sales funnel, you can guide those potential customers into completing the desired action, whether it be an email, phone number or completing a sale.

Attention | Interest

You've got their attention. You've brought your potential customer into your website, now it's time to show them exactly how you are the best solution to their needs. Show them with the information they need to make the important decision to choose you.

Action | Closing the Deal

Now is the time to close the deal. Once you get your potential customers through the sales funnel, it's important to take the final step in completing the sales process.

If they leave an email or phone number, make sure you follow up and contact them to make the sale, and place them on your mailing list if they show any hesitancy so you can continue to educate them on your services.

If they complete an order online, be sure to make sure it's delivered quickly and follow up for feedback.

Cougar Digital Marketing Team at a Park

Want to Learn More?

Contact us today to learn more about how a sales funnel can work for your business. 

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