What is Digital Marketing? Using the Internet to Boost Your Business

Tracy Iseminger

Tracy Iseminger

10 minute read

Summary

Digital Marketing is a term you likely have heard if you are a business owner and it's something that is absolutely essential for your success. Simply put, digital marketing is any form of promotion of your business, brand or product on electronic media.

Digital Marketing Services

Digital Marketing is a term you likely have heard if you are a business owner and it's something that is absolutely essential for your success. Simply put, digital marketing is any form of promotion of your business, brand or product on electronic media. Included in this umbrella of digital marketing is websites, online ads, social media, content creation and more. With more and more of your customers spending a large amount of time online via desktop and mobile devices, your marketing strategy must include a digital plan to reach them.

Developing your digital marketing strategy may seem overwhelming to many business owners with so many small factors contributing to well-rounded plan. The good news is that your marketing plan can start very basic and grow over time. In fact, a truly successful digital marketing plan does not typically yield high results quickly but rather over a long period of time with consistent and relevant materials distributed over multiple platforms.

So, How Do You Start?

  • Define your audience

  • Outline your goals

  • Prioritize your long-term strategy

  • Start with one or two outlets

  • Gradually add platforms to continue to reach customers

Ongoing

  • Study Your Analytics

    Determine where inbound traffic is coming from, keywords, etc. 

  • Refresh Your Content

    Update website, add blog posts, etc...

  • Make Updates to Your Website

    Keep your site current and relevant to your customers

Set Yourself Up for Success

Following these simple steps is a very basic and easy way to start reaching your customers online. When we talk about platforms or steps for long-term goals, these can include:

  • Professionally built website

  • Content creation

  • Search engine ads

  • No less than three social media platforms including Google Plus

  • Social media promotions and ads

  • Banner ad placement

  • Email marketing

  • Video marketing

Cougar Digital Marketing Team at a Park

Still Worried About Creating Your Business's Digital Marketing Strategy?

Ask us how our team at Cougar Digital Marketing and Design can help you create your online presence.