What is Digital Marketing? Using the Internet to Boost Your Business
Digital Marketing is a term you likely have heard if you are a business owner and it's something that is absolutely essential for your success. Simply put, digital marketing is any form of promotion of your business, brand or product on electronic media. Included in this umbrella of digital marketing is websites, online ads, social media, content creation and more. With more and more of your customers spending a large amount of time online via desktop and mobile devices, your marketing strategy must include a digital plan to reach them.
Developing your digital marketing strategy may seem overwhelming to many business owners with so many small factors contributing to well-rounded plan. The good news is that your marketing plan can start very basic and grow over time. In fact, a truly successful digital marketing plan does not typically yield high results quickly but rather over a long period of time with consistent and relevant materials distributed over multiple platforms.
So, How Do You Start?
Define your audience
Outline your goals
Prioritize your long-term strategy
Start with one or two outlets
Gradually add platforms to continue to reach customers
Study Your Analytics
Determine where inbound traffic is coming from, keywords, etc.
Refresh Your Content
Update website, add blog posts, etc...
Make Updates to Your Website
Keep your site current and relevant to your customers
Set Yourself Up for Success
Following these simple steps is a very basic and easy way to start reaching your customers online. When we talk about platforms or steps for long-term goals, these can include:
Professionally built website
Search engine ads
No less than three social media platforms including Google Plus
Social media promotions and ads
Banner ad placement
Still Worried About Creating Your Business's Digital Marketing Strategy?
Ask us how our team at Cougar Digital Marketing and Design can help you create your online presence.