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Desert Canyon Mortgage

HOME MORTGAGE EXPERTS

Desert Canyon Mortgage first came to Cougar Digital in the Fall of 2016 to "test the waters".

After a full analysis, we made several recommendations for a full SEO campaign, however, they weren't ready to jump in quite yet. Instead, we worked with them in stages, first optimizing an existing site and taking over the business Facebook page in September of 2016.

Later, our services proved to be effective and over the course of 2017, we have implemented a new website, citations campaigns, review management, sales funnel, professional photos and video, and more!

 

THE STRATEGY

After our initial website optimization, social media campaign, and review capture services proved to be a success, we slowly made more changes leading to a full SEO campaign with Desert Canyon Mortgage.

The campaign consisted of a new wordpress responsive website optimized with keywords and schema, an aggressive citations campaign for the two locations, continued review capture and management, professional photography and video, digital ad campaigns, and a sales funnel to capture leads.

In addition to the SEO package, Cougar Digital partnered with Desert Canyon Mortgage for a fun "Lunch and Learn" project teaching their real estate partners about review management and how to use Facebook for business.

 

"Kudos to Josh Kandle and his team for educating and showing us the value of an up-to-date, professional, digital marketing program. Their products are priced very well, and the team was easy to work with. I'd recommend them to anyone in need of a productive on-line presence."
- Josh McKenzie

"Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh."
- Jim Pouge

analytics

Optimization of Old Website: September 2016   |   Launch of New Website: July 2017

THE RESULTS

4 MONTH SNAPSHOT NOVEMBER 2016 - FEBRUARY 2017 *INITIAL SEO CAMPAIGN

*compared to previous period 7/16-10/16  |  all statistics pulled from google analytics & webmaster tools

  • WEBSITE TRAFFIC INCREASED 66%

  • ALL WEBSITE REFERRALS INCREASED 285%

  • 36 GOOGLE REVIEWS AVG. 4.8 STARS

  • ORGANIC SEARCH TRAFFIC INCREASED 35.26%

  • ORGANIC NEW USERS INCREASED 24.45%

  • FACEBOOK WEEKLY REACH INCREASED 309%

4 MONTH SNAPSHOT JUNE 2017 - OCTOBER 2017 *AFTER NEW WEBSITE LAUNCH

*compared to previous period 1/17-5/17  |  all statistics pulled from google analytics & webmaster tools

  • WEBSITE TRAFFIC INCREASED 21%

  • ALL WEBSITE REFERRALS INCREASED 90%

  • 32 FACEBOOK REVIEWS AVG. 4.8 STARS

  • 90 KEYWORDS RANKED IN TOP 5

  • WEBSITE LOAD TIME IMPROVED BY 80%

  • AVERAGE TIME ON WEBSITE INCREASED BY 22%

Ready to Work On Your
Digital Marketing Strategy?

Contact us for a free website audit and a customized marketing plan.

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