After doing some keyword research, Cougar Digital started with an updated website design optimized to target Game On's ideal audience. In establishing that audience and doing advanced keyword research, we were able to further target specific niches with a blog centered around long-tail keywords we knew their ideal audience was searching online.
We upped Game On's "game" with an aggressive review capture and management system, which is key in ranking higher in search results. Facebook and Google ad campaigns were also put into action to launch Game On! to the top of search.
To help their put their blog in front of as many people as possible, we took over management of the Game On! Facebook page, running targeted advertising.
In Game On's traditional slow season, Cougar Digital organized and launched a giveaway to drive interest and built an email list for ongoing email marketing campaigns.
Throughout the year, Game On! added two new attractions and transitioned from a mobile game truck to a full mobile entertainment company serving large events, fundraisers, fairs, and carnivals in addition to the traditional birthday parties. During this expansion, Cougar Digital helped to keep the website updated and optimized, and created new campaigns across all channels to match the growth in the company.
THE RESULTS 3 MONTH SNAPSHOT POST-SEO LAUNCH JANUARY 2017-MARCH 2017
*compared to previous period 10/16-12/16 | All statistics pulled from Google Analytics & Webmaster Tools
36 Keywords Ranked #1 On Google
97 Keywords Ranked in Top 5 on Google
Website Traffic Increased 27%
10 5-Star Google Reviews
Google Organic Query Count Increased 63%
Organic Search Impressions Impressions Increased 46%
Clicks to Website increased 36%
Facebook Weekly Total Reach Increased 4080%
Facebook Referrals Increased 95%
Facebook page Likes Increased 6%