When the Walker Heye group of attorneys approached us, they were in need of an updated website to highlight the expansion of the practice to include new attorneys and a marketing strategy to boost them to the top of search results in this competitive niche.
After a full website and competitor analysis, we determined the best digital marketing strategy was a full SEO campaign including a new responsive website.
THE STRATEGY
Cougar Digital provided a new responsive and professional looking website, optimized with schema for better search results. We paired this strategy with an aggressive citation and review capture plan to further improve organic search rank.
A thorough competitor analysis led us to implement a Google Ads campaign to push their firm above and beyond the competition.
We found that a previous marketing group had secured many backlinks for the firm; however, they did so in a malicious manner resulting in thousands of spammy backlinks that ultimately penalizes the site in search results. We immediately implemented a backlink disavow plan to communicate to search engines that the backlinks are spam.
The firm was advised to create content on the site in the form of a blog to help them rank for more keywords. Cougar Digital was responsible for optimizing the posts for search engine optimization and publishing to Facebook.
"Cougar Digital did a great job working with our staff to create an extraordinary web site." -Shea Meehan
THE RESULTS 6 MONTH SNAPSHOT MARCH 2017-AUGUST 2017
*compared to previous period 8/16-2/17 | All statistics pulled from Google Analytics
117 Keywords Ranked #1 On Google
Website Traffic Increased 96%
Over 4,000 Spammy Backlinks Disavowed
6 5-Star Google Reviews
Organic Search Impressions Increased 181%
Clicks to Website Increased 79%
Phone Call Clicks Increased 516%
Facebook Referrals Increased 55%
Optimization of Old Website: September 2016 | Launch of New Website: July 2017
