When the Walker Heye group of attorneys approached us, they were in need of an updated website to highlight the expansion of the practice to include new attorneys and a marketing strategy to boost them to the top of search results in this competitive niche.
After a full website and competitor analysis, we determined the best digital marketing strategy was a full SEO campaign including a new responsive website.
THE STRATEGY
Cougar Digital provided a new responsive professional looking website optimized with schema for better search results. We paired that with an aggressive citation and review capture plan to further improve organic search rank.
A thorough competitor analysis led us to implement a google adwords campaign to push their firm above and beyond the competition.
We found that a previous marketing group had secured many backlinks for the firm, however, they did so in a malicious manner resulting in thousands of spammy backlinks that ultimately penalizes the site in search results. A backlink disavow plan was put into action to communicate to search engines the backlinks are spam.
The firm was advised to create content on the site in the form of a blog to further increase keyword reach. Cougar Digital was responsible for optimizing the posts for search and publishing to Facebook.
"Cougar Digital did a great job working with our staff to create an extraordinary web site." -Shea Meehan
THE RESULTS
6 MONTH SNAPSHOT MARCH 2017-AUGUST 2017
*compared to previous period 8/16-2/17 | all statistics pulled from google analytics
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117 KEYWORDS RANKED #1 ON GOOGLE
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WEBSITE TRAFFIC INCREASED 96%
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OVER 4,000 SPAMMY BACKLINKS DISAVOWED
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6 5-STAR GOOGLE REVIEWS
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ORGANIC SEARCH IMPRESSIONS INCREASED 181%
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CLICKS TO WEBSITE INCREASED 79%
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PHONE CALL CLICKS INCREASED 516%
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FACEBOOK REFERRALS INCREASED 55%
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