Facebook Advertising 1.4 Billion People Use Facebook Every Day
You may know Facebook as a social network, but it's also one of the biggest online platforms to improve brand awareness and drive sales. And unless you're going viral every day, the changes in Facebook's News Feed algorithm has all but ensured that paid Facebook ads are the best way to get in front of your target audience on a website and app that they use every single day.
What Are Your Customers All About? Demographic & Interest Based Targeting
Have you ever sat down and thought about what makes your customers tick? What do they do for fun? What do they have in common? What other businesses do they patronize? Facebook enables us to leverage a combination of demographic data, behavioral patterns, and user interests to boost your brand awareness among people most likely to buy from you.
Start a Conversation With Facebook Messenger Ads
The easier you can make it for potential customers to interact with your business, the likelier you are to win them over. Instead of directing them to your website, these ads initiate a casual dialog that gently guides the user through the buying process—often with discounts and other promotions.
Be Unforgettable Re-engaging Site Visitors
There are myriad reasons a person might visit your website and leave without taking any action. Maybe they were interrupted. Maybe they aren't ready to buy yet. Maybe they're waiting for a promotion to seal the deal. In any case, all businesses should be using a percentage of their advertising budget to re-engage those people who have left their site, and Facebook is one of the best ways to do so.
Real, Meaningful Results More Than Facebook Reporting
Facebook can get pretty granular when it comes to the data it provides in its reporting. At the end of the day, what does all that data mean? We turn charts, graphs, impressions, and clicks into real-world data you can take to the bank.
"Travis, Josh and everyone at Cougar Digital have been super to work with.They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile." Brad Toner
Basin Pacific Insurance & Benefits