Local Service Ads A Win-Win for Customers and Service-Based Businesses.

We’ve all been there: You’ve got a project and you need to hire a professional. Where do you go? Google, of course.

But the days of sorting through organic search results are just about over. As Google transforms the search results page to give users more information without ever having to click to a website, they’ve put a focus on helping users find quality professionals—and the result is a radical change to the way organic and paid search results are displayed.

As you can see in this screenshot, Local Service Ads appear above both organic and paid search results.

example of Local Service Ad for plumber in Seattle

Dissecting the Local Service Ad What Does an LSA Look Like?

Unlike other online ads, there really isn’t much to LSAs. You’re not creating an ad as much as you’re creating a mini-profile for your business, complete with contact information, list of services, photos, and featured callouts like “free estimate.” Because Google wants users to find everything they need within this listing, your LSA won’t even link to your website!

Ad position is not based on keywords and bids, but rather relevancy to the user’s search query. For instance, if a user is searching for bathroom faucet repair, a plumber who specializes in remodeling may not appear at all. Likewise, your customer rating is a huge factor in your ad’s position.

example of Local Service Ad for plumber in Seattle

Choose Local Service Ads If:

  • You want the absolute top spot on the Google search results page

  • You want that “Google Guaranteed” badge to give users confidence in your brand

  • You only want to pay for qualified leads

  • You want your ads to be integrated with voice search on Google devices

  • You provide good customer service and get great ratings

  • You're willing to manage the leads yourself

  • You want to supplement your other advertising efforts

Who Can Advertise Using Local Service Ads?

Local Service ads are exclusive to service-based industries, and Google’s rollout of LSAs has only recently been available outside of major metropolitan areas. As such, Local Service Ads are not yet available for all industries in all areas.

  • Air Duct Cleaning

  • Appliance Repair

  • Auto Glass Service

  • Automotive Service & Repair

  • Carpet Cleaning

  • Electrical

  • Event Planning

  • Garage Door Service

  • Handyman Services

  • Home Improvement

  • House Cleaning

  • HVAC Service & Repair

  • Junk Removal

  • Lawn Care

  • Locksmiths

  • Moving

  • Painting & Staining

  • Pest Control

  • Pet Grooming

  • Photography

  • Plumbing

  • Roadside Assistance

  • Roofing

  • Tree Service

  • Tutoring

  • Upholstery Cleaning

  • Water Damage Service

  • Window Installation & Cleaning

David Kaylor of Harvest Valley Pest Control standing next to his work truck
five-star-rating

"As a business owner I have an extremely high value on a marketing agency that is not just an agency but a true partner. That is what I feel about Cougar Digital Marketing!! It's been like having a world class marketing department even though I only have 15 employees. For our particular business ,our Google strategy is the most important part of our marketing and lead generation. I've been highly impressed with their Google strategy and execution. Since taking over our Google accounts we've seen click through and conversion rates go up and the price per click go down! I would recommend the team at Cougar without hesitation!!" David Kaylor

Harvest Valley Pest Control