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Optimized Google My Business Listings 75% of Internet Searches Happen on Google—How Visible is Your Internet Presence?

Google My Business profiles have become the first introduction to a company for those searching online for your business, yet they are still underutilized. Google My Business is that listing that shows up to the right of search results when you Google search terms or a company name.

By optimizing your Google My Business listing, your increasing the amount of real estate you own on Google’s search result page and minimizing the presence of your competitors.

More Web Traffic. More Calls. More Sales.

More and more searchers are using Google My Business to find information on businesses they already know, emphasizing the importance of optimizing your listing. 

Google My Business helped our client Basin Pacific Insurance realize a


increase in website traffic over the past year.
On average, a typical business receives more than


actions from their Google My Business listing each month.*
Over the span of a year, website clicks from Google My Business listings grew


keeping pace with direct searches, which grew by 38%.*

Claiming and Optimizing Your Profile Leads To:

  • An increase in website and foot traffic

  • Better search visibility

  • Improved search ranking

  • New customers

Tips for Google My Business Optimization Getting Started

  • Verify Your Name, Address, Phone

    16% of businesses receive more than 100 calls each month from GMB.

  • Add a Website URL

    On average, 56% of actions on GMB listings are website visits.

  • Check Your Location PIN

    20% of people seek directions to a company from their GMB listing.

  • Pick Relevant Business Categories

    Entering your business category helps searchers find you.

  • Update Business Hours

    Business hours are one of the most checked pieces of information about a business.

  • Add Pictures

    Businesses with photos receive 42% more requests for driving directions.

Check out this article in which Diane, one of our Google My Business experts, was quoted!

Full Optimization Further Enhances Your Listing

  • Add a Description

    If you have multiple locations, claim listings for each and utilize different descriptions.

  • Promote Reviews

    97% of all consumers have used reviews to pick which local business best suits their needs.

  • Create Posts

    Information from posts often pulls into search results, making posts a great way to promote specials and events.

Google reviews on an iPad

"Everyone we have met at Cougar Digital has been extremely professional and knowledgeable. Can't say enough good things about Cougar Digital." Chris Reidt

ANR Group, Inc.

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