Powerful Link Building Strategies Make Sure Your Online Listings Match
Do a quick search for "best tacos near me." Odds are, you'll find a slew of online directories among the top search results.
Having your website listed in online directories and search engines is important in helping people find you. These listings not only need to be present—they need to be consistent. Having multiple variations of your name, address, and/or phone number online is confusing for search engines and can hurt your results. By creating quality and consistent listings with links back to your site, you will establish yourself as a prominent authority in your industry and boost your organic search rankings.
What You Don’t Know About Link Building Might Be Hurting Your SEO
Link building is not a phrase we'd expect most business owners to know. That's because it's tedious and time-consuming, and it’s rarely treated as a high priority task. But if you’re at all concerned about your SEO, building quality links back to your site and maintaining complete consistency across all your online listings can be a great adjunct to your organic marketing efforts.
Let’s Keep it Clean, Folks Citations Cleanup & Management
You’ve got a Facebook page. You’ve claimed your Yelp listing. Maybe you’re a pro and have optimized your Google My Business listing. But odds are you haven’t claimed and customized your profile every one of the hundreds of online directory sites out there. If that’s the case, these directories will scrape whatever information they can from other sources around the internet, whether the information is right or wrong. Making sure your business is listed and, more importantly, that the listings are exactly consistent is essential to building trust with both users and search engines.
Leveraging Your Niche Industry-Specific Backlink Building
In addition to the general online directories—think Yelp and the Yellow Pages—many industries have directories specific to a particular line of work. For attorneys, there’s Avvo. For home service professionals, there’s Houzz. Each of these is another opportunity to provide a relevant link to your business so that people actively searching for your services can find you. Added SEO value is just a silver lining!
Keeping an Eye on the Competition Advanced Reporting
It’s always a good idea to be mindful about what the other guy is doing, but it’s not something that’s easy to do on your own. Our agency-level tools enable us to monitor your competitors’ position and backlinks to find additional opportunities to be found online.
"Very prompt and professional. I would absolutely recommend Cougar Digital to any and all businesses looking to have a website, brand/logo, or any type of marketing done. They are a 5 star company!!" Isela Duarte
Paintmaster Services, Inc.