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Small Business Marketing Big Time Strategy for Small Local Businesses

Your Business May Be Small But Your Online Presence Shouldn't Be

Now, more than ever, it’s important for small businesses to interact and engage with users online. You can bet your bottom dollar that the big national brands do! Helping small businesses stay competitive in the digital world is our bread-and-butter here at Cougar Digital because we are a small local business ourselves.

We understand that small businesses often come with small budgets, and we know how to maximize your marketing dollar to get the most from it. We like to think of ourselves as your marketing partner, not just an agency you hire.

Groomer's Best Friend website on three devices

Get a Website That Converts & Branding That Resonates

It isn’t enough to just reserve your corner of the web with a DIY website. If your site isn’t giving users what they’re looking for—and fast—they’ll go somewhere else. Your website should have a seamless flow from the home page to the final call to action. It should be designed with branding that sticks with users long after they’ve left. It should be accessible to all users across any device to maximize your impact. And it should be consistent with the branding and messaging on your business cards, brochures, and other marketing materials.

Groomer's Best Friend website on three devices

Find a Spot at the Top Of the Search Engine Rankings

To Google, it’s not just about keywords anymore. It’s about relevance. They know users aren’t just searching for a Mexican restaurant—they’re searching for the best Mexican restaurant or a Mexican restaurant near me. They know that a person searching for restaurants might want to see a menu. Optimizing your online presence with quality reviews, accurate map and contact details, and a robust Google My Business profile featuring details about your products and services is key to reaching the top and staying there.

Basin Pacific Insurance Google My Business profile

Drive Brand Awareness & Sales With Paid Online Advertising

In some cities and industries, getting that competitive advantage means paying for prime real estate on those sites users visit most. But in order for online advertising to be effective, you’ve got to have the time, skill, and technical know-how to use the many tools available to you in a way that maximizes your budget and gives you a good return on investment. Sound exhausting? Leave it to the pros.  

Basin Pacific Insurance Google My Business profile

Tell Your Story Through Custom Photography & Videos

Today’s consumers aren’t just interested in what you sell. They’re interested in who’s selling it. Who are you? What does your company stand for? They want to see it for themselves before committing, and that’s where there’s a huge opportunity to use photography and video to your advantage. Think about it: Two Google My Business listings for two different companies, side by side. One has a simple listing, with address, phone number, website. The other has several photos of their store, products, team and team, plus testimonial videos from happy customers. Which one would you choose?

All Your Marketing in One Place We'll Do What We Do Best, So You Can Do What You Do Best

When you’ve got a busy caseload, the last thing you should have to worry about is managing your marketing. Don’t just hire an agency—work with a company who will be your partner in all things marketing and who will be just as committed to your success as you are.

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Measuring Your ROI

You’ve taken the plunge. You’ve got a website and are working on marketing your business. Now what? Do you just trust the experts and hope you’re getting a return on your investment?

Absolutely not.

Getting insights—not just raw data—that tell you how your tactics are working is an important, yet often overlooked, part of any small business marketing strategy. We provide in-depth reporting with real-world metrics that show you exactly how successful your campaigns are.

The Results Speak for Themselves

Take a look at the results our client Game On! Mobile Entertainment achieved after we optimized their web presence.

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Keywords Ranked in Top 5 on Google

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