360 Auto & Repair
360 Auto and Repair has been a trusted client since they opened their doors in 2015. As their business grew and evolved, so did their marketing needs. Several years later, they were in need of a website redesign and some marketing help. We modernized their website and identified a significant opportunity to increase visibility and grow their customer base through Google Search Advertising.
The Challenge
Despite steady traffic from their website, 360 Auto and Repair sought more predictable lead generation and wanted to ensure that their business showed up when customers were actively searching for auto repair services.
Our Solution
Auto repair is a service with a traditionally short buying cycle, so capturing people actively searching for auto repair services was essential.
Phase II: Google Ads Campaign
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Capture high-intent searches like “auto repair near me” or “transmission repair”
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Focus on location-based targeting to reach people searching in 360 Auto’s service area
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Use all available ad extensions to instill brand trust and make it easy for customers to take action
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Utilize different bidding strategies to maximize their competitive advantage
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Continuously optimize ad content and structure to ensure we weren’t wasting their marketing budget on services they don’t perform, like collision repair, windshield repair, and tires
The Results: First 6 Months
333 leads
(phone calls and schedule form submissions)
7.20% click-through rate
(industry average is 4%)
29,291 ad impressions
(90% above organic search results)
15.83% conversion rate
(industry average is 6%)
Given the competitive nature of the auto repair market in Tri-Cities, their budget enabled them to capture 21.6% of available ad impressions.
The Results: The Next 6 Months
Encouraged by their great results in the first six months, 360 Auto increased their budget and saw their results continue to improve:
940 leads
(phone calls and schedule form submissions)
8.87% click-through rate
(industry average is 4%)
56,276 ad impressions
(90% above organic search results)
18.69% click-through rate
(industry average is 6%)
Along with the increase in results, they also were able to increase their overall share of the available impressions to 30%.
These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!
AJ Schneider
360 Auto and Repair
I have been working with Travis and his team ever since I opened my business in 2015. They handle all of our website, Google, and media needs. His team is very responsive and display a HIGH level of professionalism. This is a very well ran business and it shows. Thank you for all the great service!
Robert LaLonde
360 Auto and Repair
Summing it Up
Within a year, we helped 360 Auto and Repair dominate Google search results in a highly competitive auto repair market. By maintaining a strategy of continuous optimization, they’ve continued to experience strong returns on their investment in our Google Ads management services.
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