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Website Design

Your website should be your hardest-working employee. Is it?

Take a hard look at your business. If any of these hit a nerve, your website could be working harder for your business.

  • Are customers finding your competitors first?
  • Is your website helping you close business?
  • Is your website future proofed for advances in AI search?
  • Bottom line: Is the phone ringing?

Website Performance & SEO

If you're not sure if your website is working, it probably isn't.

Most business owners we talk to already know something's off. The site was built years ago and never updated. It was a template that was never quite right. It looks fine on the surface — but visitors aren't reaching out.

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Here's what most web agencies won't tell you: design is only half the job.

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Custom Web Design & Development

Not all websites are built to convert.

A good-looking website that doesn't show up in Google, doesn't appear in AI search results, and isn't built to convert is just an expensive online brochure. It looks good. It does nothing.

We build websites that get found, build trust, and turn visitors into customers.

  • Built to rank in Google and AI search results from day one

  • Designed to convert visitors into calls, leads, and customers

  • Backed by a hands-on team that's responsive long after launch

Professional Web Design Services

We build websites that work as hard as you do.

Every project starts with a clear picture of what your website actually needs to accomplish — not just how it should look.

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Built to rank, not just to exist.

SEO and AI search optimization are built into the structure from day one — not bolted on later. Google and tools like ChatGPT can find it, understand it, and recommend it.

Designed to convert.

Good-looking isn't enough. Every page is structured to move visitors toward action — a call, a form, a visit. Design and strategy working together, not separately.

Custom-built for your brand.

Every page is built around your business, your voice, and your customers — not pulled from a template library thousands of other companies are using right now.

A partner, not a vendor.

Fast turnaround on changes, honest answers to hard questions, and a team invested in your results — long after launch.

A website that's yours.

When your site is done, it's yours to keep. No leased websites, no holding your domain or hosting hostage — you get full control, no strings attached.

Research first, design second.

Most websites start with a template. Ours start with questions — about your customers, your competitors, and what your site needs to say to move someone from curious to ready.

Custom brand photography

Branded photography is included in every website we build.

Most website packages include a professional photoshoot — and it's one of the most valuable things you walk away with. We capture your team, your space, and your work as they really are, so your site looks like you — not a stock-photo version of some other company.

  • Shot for your brand.

    Lit and framed to match your site's look and voice — so every image feels like it belongs.

  • Yours to reuse everywhere.

    The same shoot fuels your social media, ads, print, and Google profile. One session, working across your whole marketing.

  • Builds instant trust.

    Real faces and real spaces tell visitors you're legitimate and instills confidence before they even realize it.

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Still on Squarespace or WIX?

Pssst...your template is showing!

We build custom WordPress websites that actually reflect your brand — not the one-size-fits-all version everyone else is using. Because your business deserves a site as original and hardworking as you are.

Devoted Builders website on multiple devices.

Web Design Strategy

Don't skip the thinking.

Anyone can build a website these days. AI tools can spin one up in minutes. Squarespace and Wix make drag-and-drop easy. And yet, most businesses end up with a site that looks decent...and doesn't do much else. 

That's not a design problem. It's a thinking problem. 

Before a single page gets designed, someone needs to answer the hard questions.

Most agencies skip that part. We don't.

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  • Research

    We dig into your goals, your customers, and your competitors. No assumptions. No guessing. Just honest groundwork.

    Customer Personas Competitor Audit Goal Mapping

  • Strategy

    Research shapes the blueprint — who you're speaking to, how you're positioned, and what every page needs to say.

    Messaging strategy Site architecture Conversion planning

  • Design

    Custom layouts, built around your brand, not a template thousands of other businesses are already using.

    Custom design Mobile-first UX Brand-matched

  • Build

    SEO and AI search optimization baked in from day one. Fast, accessible, and built to rank — not just to exist.

    SEO built-in AI search ready You own it

  • Launch & Beyond

    Fast changes, honest answers, and a team invested in your results...long after launch.

    Ongoing support Fast turnaround Real partnership

A Local, Trusted Web Design Agency

We've been building websites that drive real results for over 13 years.

We're not a national agency handing your project off to a junior team. We're a local team embedded in this community — we know the market, we know the businesses here, and we have a genuine stake in seeing them succeed.

  • You work directly with the people doing the work — no middleman, no layers

  • We tell you what's realistic and explain every decision in plain English

  • We never upsell you on something you don't need

We've seen what a well-built website can do for a business. We've also seen what happens when it's done wrong. That experience — and that local investment — is what you're getting when you work with us.

Websites Launched

Healthcare, restaurants, nonprofits, e-commerce, construction, and more

Actively Hosted

Providing updates, maintenance, and support long after launch day

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Years in the Market

Embedded in the Tri-Cities community since day one

AI Search Optimization

The way people find businesses is changing fast. Is your website keeping up?

More people are skipping the search results entirely and asking AI tools for recommendations directly. Those tools only surface websites that are structured, clear, and authoritative. If your site isn't built with that in mind, you're already invisible to a growing share of your potential customers.

People now use standalone AI tools every month — across ChatGPT, Gemini, Perplexity, Copilot, and more

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Growth in AI referral traffic to websites in a single year — and climbing across every platform

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Of all Google searches end without a click — AI tools are now where people go for answers

AI tools decide what to recommend based on how clearly your website communicates who you are, what you do, and why you're trustworthy. The businesses showing up in AI results right now have websites built the right way — and it's not an accident.

125+ 5-Star Reviews

When you do great work, people notice.

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..

Couldnt be happier with Cougar Digital! They crushed our websites!

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them.They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Josh did a great job on our logo! He even let us sit with him at his personal computer so we could be involved with the finishing touches. Thanks Josh and Thanks Cougar Digital!!

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Great work and very professional! Thank you!

Great experience designing and launching my new website!

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Josh was professional and personable. Produced great picture and he is a Coug to boot. It doesn’t get any better. Go Cougs

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Josh was extremely knowledgeable in all things digital!! Thank you!!

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

Thank you Josh for your patience and expertise in helping us design our logo! Matt and I are really happy with the end result.

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

I originally had a very basic logo for my business, but after Travis, at Cougar Digital, kicked it up a few notches, now it really stands out! I have used them for a number of graphics projects since, including business card and rack card designs and I am always impressed with what they produce! They are very easy to work with as well.

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

Cougar Digital took my website to a whole new level! They are very professional and knowledgeable and did excellent work. They also filmed a few videos for me that turned out amazingly well! They were very responsive to what I wanted and envisioned and were extremely patient with me. I would highly recommend them to anyone!

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

Greatly appreciate the work that Josh and the Cougar Digital Marketing team did for our organization. We had a vague vision and they were able to make it better than we could have imagined. Appreciate their flexibility to work with us on a short turnaround and their suggestions for making the best video possible.

Ordered new business cards and was extremely pleased with the speed and service! Definitely recommend for your next marketing push!

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

I enjoyed working with Josh. Josh explains things in a way that make easily understandable for someone who is not in the marketing industry.

Website Design FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s your web design process like?
What platform do you build websites on?
How much does a website cost?
How long does it take to build a website?
Will my website be built with SEO in mind?
What if I need changes after my site is done?
Do I own my website when it’s finished?
How is Cougar Digital different from other web designers in the Tri-Cities area?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Free Website Audit

Ready to find out where your website stands?

We offer a free 30-minute website review — no pitch, no pressure. Just an honest look at what's working, what isn't, and what a better website could do for your business.

Ryan Pierson

This team is awesome! They truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

Ryan Pierson

Spudnuts
spudnuts shop
Boiada Brazilian Grill website on various devices.
Perrian Lamothe

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

Perrian Lamothe

Boiada Brazilian Grill
<a href="https://tourprosser.com/" target="_blank" style="color:#aa0432">Prosser Chamber of Commerce</a>

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

Digital marketing website design for Prosser tourism