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The Cougar Digital Blog

Things every business owner should know about digital marketing.

Not to brag, but we know a lot about digital marketing, design trends, and what it takes to reach people on and off the web. Want to get these tips delivered straight to your inbox? Subscribe to our newsletter.

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Warning about impersonation scam targeting clients

When the Scam Looks Exactly Like the Real Thing

Man holding laptop and monitor, marketing text

How Search Behavior Has Changed — and What it Means for Your Marketing

Learn why ads follow you online.

Why Ads Follow You Around the Internet (And How Smart Businesses Use It)

Cheap websites cost more in long run.

Why Cheap Websites Cost You More in the Long Run

Reasons to update business photos and videos.

5 Reasons Businesses Put Off Getting New Photos & Videos (& Why They Shouldn’t)

When not to invest in marketing tips.

When NOT to Invest in Marketing

Marketing insights beyond traditional reports.

What Your Marketing Reports Can’t Tell You

Person holding SEO sign with digital background

What Is SEO, Really? Defining Search Engine Optimization in 2026 Terms

Marketing video types for local businesses guide.

5 Types of Marketing Videos Every Local Business Should Consider

Digital marketing lessons learned by Cougar Digital, 2025.

6 Digital Marketing Lessons We Learned in 2025

Shift marketing strategy for slowing buyers.

How to Shift Your Marketing Strategy When Buyers Start Slowing Down

Marketing guide: focus on leads or awareness?

Marketing Goals Explained: Should You Focus on Leads or Awareness?