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E-Commerce Strategy

Great products don't guarantee sales. Strategy does.

A beautiful site can still underperform. Traffic, product pages, checkout, and repeat purchases all have to work together — most stores treat them as separate problems instead of one system.

  • Are people landing on your product pages and leaving without buying?
  • Do you know where in the process you're losing potential customers?
  • Is your store built for mobile, or does the checkout fall apart on a phone?
  • Bottom line: Is your store built to sell — or just built to exist?

E-Commerce Sales

Selling online starts before the store goes live.

Whether you’re launching an online store for the first time or trying to fix one that’s already live, sales don’t come from the website alone. The store, the product presentation, and the plan to get people there all have to work together.

The store has to inspire trust.

Before someone reads a product description or checks the price, they’re already deciding whether your business feels credible. Dated design, weak product photography, missing details, unclear policies, or a clunky checkout can all register as risk — whether your store is brand new or already live.

The right people have to find it.

A good product does not automatically create traffic. Your online store needs a visibility plan — SEO, paid ads, email, social, or content — that brings the right people to the right products. More traffic only helps if it is qualified.

The buying path has to make sense.

People need to understand what they’re buying, why it matters, and what to do next. Confusing product pages, missing proof, weak calls to action, or a checkout that feels harder than it should can cost sales before you ever see the reason in analytics.

When e-commerce isn’t working, the answer usually isn’t “run more ads” or “redesign the site.” It’s figuring out where the sales path is breaking down — trust, traffic, or checkout — and fixing the right thing first.

E-Commerce Marketing Strategy

Every piece of your store, working toward the same goal.

Design, product photography, ads, SEO, and email all affect whether your store sells, and they all affect each other. We treat them as one strategy, not six disconnected line items.

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E-Commerce Website Design

WooCommerce stores built for real-world shoppers: clear product pages, mobile-first layouts, fast load times, simple navigation, and checkout paths that do not make people work too hard to buy.

Product Photography

Professional product photography in our own studio, including clean white-background images, styled product shots, lifestyle photos, detail shots, and content for ads, email, social media, and your website. Good product photos do more than show what you sell. They help people trust what they are buying.

Digital Advertising

Paid campaigns built around what your store needs most: more qualified traffic, stronger product awareness, abandoned cart recovery, retargeting, or seasonal sales. We focus on bringing in buyers, not just clicks.

SEO for E-Commerce

Product and category page optimization so shoppers can find what you sell. We help with site structure, keyword-focused product content, metadata, internal links, structured data, and clean technical foundations that make your store easier to crawl, index, and understand.

Social Media

Social content that keeps your products visible and your brand familiar between purchases. We plan posts around your products, launches, promotions, customer questions, photo assets, and seasonal moments — not engagement for its own sake.

Chatbots & Sales Automation

A custom chatbot can help shoppers find products, ask questions, compare options, and get support without waiting on a reply. We build chatbot experiences around your products, FAQs, offers, and sales process so they feel useful — not like another annoying pop-up.

Our Work with E-Commerce Brands

A few stores we've helped grow.

The best strategies reach people at every stage — not just when they're ready to buy.

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Evolution Knitwear website design

WooCommerce E-Commerce Design

Your website should make buying feel effortless.

A clunky checkout or a confusing product layout can kill a sale in seconds. We build WooCommerce stores that look right, load fast, and move buyers forward at every step.

Shipping Configuration

Shipping zones, rate rules, and carrier integrations set up correctly from launch — so customers see accurate costs at checkout and you're not losing money on fulfillment.

Secure Payment Checkout

Stripe, PayPal, and other major payment methods integrated and tested. A smooth, trustworthy checkout is one of the most important factors in whether someone completes a purchase.

Automated Customer Emails

Order confirmations, shipping notifications, and follow-up sequences — all set up at launch. Good post-purchase communication builds repeat buyers.

Product & Inventory Management

A product catalog structure that makes sense — organized categories, clear filtering, and inventory tracking so you're never overselling something that's out of stock.

SEO & AI Search Optimization

SEO-friendly product URLs, structured data, and metadata — plus AI search optimization so your products show up when people ask AI tools what to buy. This is the new frontier for e-commerce visibility.

Custom Functionality

Need a product configurator, a subscription model, or a wholesale pricing tier? We extend WooCommerce to fit your store's specific needs — not the other way around.

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Calculate Your Marketing Budget

Not sure what to spend on e-commerce marketing?

Our free marketing budget calculator gives you a smart starting range based on your revenue and goals — in about 30 seconds.

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Why Cougar Digital Marketing?

One cohesive strategy for your whole e-commerce operation.

Design, product photography, ads, SEO, chatbots, and social all affect your sales — and they all affect each other. When one team understands the full picture, your store gets easier to manage, easier to improve, and easier for customers to buy from.

  • WooCommerce strategy, design, and support under one roof

  • In-house product photography, video, web, and content support

  • Store strategy built around trust, traffic, and conversion

  • Fewer handoffs between vendors, fewer gaps in the customer experience

  • Local team with the flexibility to move fast when your store needs attention

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125+ 5-Star Reviews

When you do great work, people notice.

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

Great company, great people. Vision matched expectations!

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

We’ve had the pleasure of working with Cougar Digital Marketing on both of our company websites—Ellison Earthworks and EE Traffic Management—and we couldn’t be happier with the results. From the very first meeting, their team was attentive, creative, and incredibly easy to work with. They took the time to understand not just our services, but our brand values and voice, and they translated that into two beautiful, functional, and user-friendly websites. Their communication was consistent and clear throughout the process, and every step felt collaborative. They made what could’ve been a stressful experience feel seamless and even fun. The final products truly reflect the heart of our companies and the industries we serve. We highly recommend Cougar Digital to any business looking to elevate their online presence. Thank you for bringing our vision to life so perfectly!

Great work and very professional! Thank you!

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

We are SO grateful with Josh from Cougar Digital! We are a community workspace and Josh came in and took some fantastic pictures of our brand new space! We are very pleased with the work that he did!

Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

Cougar Digital Marketing & Design assisted us in developing a logo for our apple fruit development project. Their creativity, knowledge, guidance, and patience through the process was remarkable. We are very happy with the resulting concept and image. We highly recommend Josh and Travis at CDMD for your media marketing needs.

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

We recently had the pleasure of working with Cougar Digital Marketing for a photography/video project, and we couldn’t be more impressed. From start to finish, their team was professional, creative, and incredibly easy to work with. We highly recommend!

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

We had an amazing experience working with Josh at Cougar Digital for our excavation company's new website. He was extremely professional, detail-oriented, and made the entire photo shoot and drone footage process seamless. The quality of the photos and drone shots exceeded our expectations, capturing our work in a way that truly showcases our expertise. Josh's professionalism and creative eye made a huge difference, and we couldn’t be happier with the results. Highly recommend him and Cougar Digital for any photography and digital needs!

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

I really love the team approach with Travis and the group, they are very professional, organized, and skilled at what they do. I wish I had employed them for my website and advertising years ago. I regret spending so much money trying to do it on my own or with cheap services that took my money and did nothing. I feel like they are MY team, and I feel I'm not alone trying to achieve my business goals to get my services out to the public.

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Josh was extremely knowledgeable in all things digital!! Thank you!!

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Cougar digital marketing is a fantastic company for your online marketing needs I had couple estimates on building my website cougar digital was one of the highest but their knowledge and responsive put them apart from other marketing companies which is why chose them best dollars I've spent for my business is here

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

My class and I had a great time learning from Josh about his background, experience in design and video, and creative process. Thank you so much for volunteering!!

Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

These guys are top notch! Very knowledgeable and helpful!

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!

Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

E-Commerce FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

Can you build on Shopify instead?
Do you handle product content and descriptions, or do I provide them?
Do you only build the store, or do you also handle the marketing?
What does an e-commerce website typically cost?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Ready to get started?

Tell us about your store. We'll help you figure out where to start.

Whether you're launching a new store or trying to figure out why an existing one isn't converting, the first step is a real conversation — and a straight read on what needs to happen.