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E-Commerce Strategy

Great products don't guarantee sales. Strategy does.

A beautiful site can still underperform. Traffic, product pages, checkout, and repeat purchases all have to work together — most stores treat them as separate problems instead of one system.

  • Are people landing on your product pages and leaving without buying?
  • Do you know where in the process you're losing potential customers?
  • Is your store built for mobile, or does the checkout fall apart on a phone?
  • Bottom line: Is your store built to sell — or just built to exist?

E-Commerce Sales

Selling online starts before the store goes live.

Whether you’re launching an online store for the first time or trying to fix one that’s already live, sales don’t come from the website alone. The store, the product presentation, and the plan to get people there all have to work together.

The store has to inspire trust.

Before someone reads a product description or checks the price, they’re already deciding whether your business feels credible. Dated design, weak product photography, missing details, unclear policies, or a clunky checkout can all register as risk — whether your store is brand new or already live.

The right people have to find it.

A good product does not automatically create traffic. Your online store needs a visibility plan — SEO, paid ads, email, social, or content — that brings the right people to the right products. More traffic only helps if it is qualified.

The buying path has to make sense.

People need to understand what they’re buying, why it matters, and what to do next. Confusing product pages, missing proof, weak calls to action, or a checkout that feels harder than it should can cost sales before you ever see the reason in analytics.

When e-commerce isn’t working, the answer usually isn’t “run more ads” or “redesign the site.” It’s figuring out where the sales path is breaking down — trust, traffic, or checkout — and fixing the right thing first.

E-Commerce Marketing Strategy

Every piece of your store, working toward the same goal.

Design, product photography, ads, SEO, and email all affect whether your store sells, and they all affect each other. We treat them as one strategy, not six disconnected line items.

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E-Commerce Website Design

WooCommerce stores built for real-world shoppers: clear product pages, mobile-first layouts, fast load times, simple navigation, and checkout paths that do not make people work too hard to buy.

Product Photography

Professional product photography in our own studio, including clean white-background images, styled product shots, lifestyle photos, detail shots, and content for ads, email, social media, and your website. Good product photos do more than show what you sell. They help people trust what they are buying.

Digital Advertising

Paid campaigns built around what your store needs most: more qualified traffic, stronger product awareness, abandoned cart recovery, retargeting, or seasonal sales. We focus on bringing in buyers, not just clicks.

SEO for E-Commerce

Product and category page optimization so shoppers can find what you sell. We help with site structure, keyword-focused product content, metadata, internal links, structured data, and clean technical foundations that make your store easier to crawl, index, and understand.

Social Media

Social content that keeps your products visible and your brand familiar between purchases. We plan posts around your products, launches, promotions, customer questions, photo assets, and seasonal moments — not engagement for its own sake.

Chatbots & Sales Automation

A custom chatbot can help shoppers find products, ask questions, compare options, and get support without waiting on a reply. We build chatbot experiences around your products, FAQs, offers, and sales process so they feel useful — not like another annoying pop-up.

Our Work with E-Commerce Brands

A few stores we've helped grow.

The best strategies reach people at every stage — not just when they're ready to buy.

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Evolution Knitwear website design

WooCommerce E-Commerce Design

Your website should make buying feel effortless.

A clunky checkout or a confusing product layout can kill a sale in seconds. We build WooCommerce stores that look right, load fast, and move buyers forward at every step.

Shipping Configuration

Shipping zones, rate rules, and carrier integrations set up correctly from launch — so customers see accurate costs at checkout and you're not losing money on fulfillment.

Secure Payment Checkout

Stripe, PayPal, and other major payment methods integrated and tested. A smooth, trustworthy checkout is one of the most important factors in whether someone completes a purchase.

Automated Customer Emails

Order confirmations, shipping notifications, and follow-up sequences — all set up at launch. Good post-purchase communication builds repeat buyers.

Product & Inventory Management

A product catalog structure that makes sense — organized categories, clear filtering, and inventory tracking so you're never overselling something that's out of stock.

SEO & AI Search Optimization

SEO-friendly product URLs, structured data, and metadata — plus AI search optimization so your products show up when people ask AI tools what to buy. This is the new frontier for e-commerce visibility.

Custom Functionality

Need a product configurator, a subscription model, or a wholesale pricing tier? We extend WooCommerce to fit your store's specific needs — not the other way around.

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Calculate Your Marketing Budget

Not sure what to spend on e-commerce marketing?

Our free marketing budget calculator gives you a smart starting range based on your revenue and goals — in about 30 seconds.

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Why Cougar Digital Marketing?

One cohesive strategy for your whole e-commerce operation.

Design, product photography, ads, SEO, chatbots, and social all affect your sales — and they all affect each other. When one team understands the full picture, your store gets easier to manage, easier to improve, and easier for customers to buy from.

  • WooCommerce strategy, design, and support under one roof

  • In-house product photography, video, web, and content support

  • Store strategy built around trust, traffic, and conversion

  • Fewer handoffs between vendors, fewer gaps in the customer experience

  • Local team with the flexibility to move fast when your store needs attention

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125+ 5-Star Reviews

When you do great work, people notice.

This is the second time I've worked with Ashley Hite and Cougar Digital Marketing to revamp a website. Ashley is knowledgeable, creative, and patient. In both cases, she went the extra mile to make sure we were satisfied with the design and functionality of the websites. When we have issues (or just a question of how to do something), she is always quick to respond. I would hire Cougar Digital and Ashley again with no reservations, and I highly recommend them.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Working with Cougar Digital on our brand redesign and marketing kit was an excellent experience from start to finish. They took the time to understand our company, the clients we serve, and how we wanted our brand to be perceived. The final result feels polished, professional, and much more aligned with who we are as an organization. What impressed me most was their ability to create a complete and cohesive brand rather than simply updating a logo. Every element of the redesign works together, including the colors, typography, messaging, and supporting marketing materials. The finished marketing kit gives us clear direction and practical resources we can use consistently across print, digital, and other customer-facing communications. Their team brought a thoughtful perspective to the project while remaining receptive to our feedback. They helped translate our ideas into a visual identity that feels modern and distinctive without losing the character and values behind our company. The process was collaborative, organized, and handled with great attention to detail. Cougar Digital delivered work that exceeded our expectations and gave us greater confidence in how we present our company. We are extremely pleased with both the redesign and the tools they provided to help us carry the brand forward. I would gladly recommend Cougar Digital to any organization looking for a creative and dependable partner to strengthen its brand and marketing presence.

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Very grateful for Cougar Digital's marketing work for my medical practice. They really helped increase my online presence and improve my ratings online. I have referred my colleagues to Cougar.

These guys are top notch! Very knowledgeable and helpful!

Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!

Josh created a style guide for us to help with consistency throughout our agency. He did a great job creating the guide with little information. He did a great job explaining everything to us. He went above and beyond troubleshooting a zip file issue. Our services with Josh Kandle were 5-star service! He was kind, patient, thoughtful with his work and helpful with creativity in our style guide as well and assisting with technical difficulties. Thanks again Josh!

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

I was looking for a photographer to do final finish photos for a project. Josh was easy to communicate with, the photos look great and I would recommend his services highly. Thank you

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

The team at Cougar Digital did a great job helping us translate our company culture and goals into a visual representation of who we are as a company. They took the time to understand what we wanted to convey and helped us select the right colors, logo, fonts, and overall branding to bring that vision to life. The entire process was collaborative and professional, and we’re extremely happy with how everything came together. They made what could have been an overwhelming process feel straightforward and enjoyable. I would definitely recommend Cougar Digital to any company looking to build or refresh their brand.

We had a fantastic experience working with Cougar Digital for photography at two of our recent Prosser Chamber events, Scottish Fest and the Art Walk & Wine Gala. They did an incredible job capturing the fun, energy, and unique details of each event, giving us some high-quality images that we can use for future marketing and tourism promotion. Josh was professional and incredibly easy to work with. He has a great eye for capturing moments that really bring an event to life. The final product exceeded our expectations and we look forward to working with them in the future!

Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

Josh was extremely knowledgeable in all things digital!! Thank you!!

Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

I really love the team approach with Travis and the group, they are very professional, organized, and skilled at what they do. I wish I had employed them for my website and advertising years ago. I regret spending so much money trying to do it on my own or with cheap services that took my money and did nothing. I feel like they are MY team, and I feel I'm not alone trying to achieve my business goals to get my services out to the public.

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

Very easy to work with and extremely professional. Cougar Digital was able to take our vision and make it a reality as well as making it easy and seamless. I would highly recommend Cougar Digital to anyone!

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Josh and Cougar Digital did an amazing job on a video for an event. We were super proud to show it to donors and had a wonderful response by community members regarding the video. Well done Josh and Cougar Digital!

Great experience designing and launching my new website!

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Josh was professional and personable. Produced great picture and he is a Coug to boot. It doesn’t get any better. Go Cougs

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Josh and the Cougar Digital team were great to work with and delivered a quality product with website updates, tenant testimonial videos, and a commercial. I would highly recommend Cougar Digital for your marketing needs! 😊

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!

E-Commerce FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

Can you build on Shopify instead?
Do you handle product content and descriptions, or do I provide them?
Do you only build the store, or do you also handle the marketing?
What does an e-commerce website typically cost?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Ready to get started?

Tell us about your store. We'll help you figure out where to start.

Whether you're launching a new store or trying to figure out why an existing one isn't converting, the first step is a real conversation — and a straight read on what needs to happen.