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Brand Development

Your brand talks before you do. What's it saying?

Before someone reads a review, visits your site, or calls — they've already formed an impression. A strong brand builds trust fast. A weak one creates doubt. There's no in-between.

  • Does your logo still match the business you've built?
  • Do your colors, fonts, and messaging match across your website, social, and print?
  • When someone asks what makes you different, do you have a real answer?
  • Would a stranger trust you before they knew anything else about you?
  • Bottom line: Is your brand doing the work for you — or working against you?

What is a Brand?

Your brand is either an asset or a liability.

"We're starting from scratch."

You have a business name, maybe an idea for a logo. Nothing is locked in. You want to build the identity correctly before anything goes public — because you know it's harder to fix later than to get right now.

"We've outgrown what we started with."

The business has evolved — bigger clients, more services, a real team. The brand still looks like the version you put together on a budget when you were just getting started. It no longer reflects where the company actually is.

"We've got a brand...sort of."

There's a logo somewhere. But the colors on the website don't match the business cards. The social profiles each look slightly different. Nobody's following any real guidelines because there aren't any. It's a mess, and you know it.

Wherever you're starting, the goal is the same: an identity that actually reflects who you are and shows up consistently everywhere your business appears.

Our Approach

Brand development, built to scale with your business.

Your brand should evolve as your business does. We build identities that work today and leave room to grow — not designs that lock you into one moment in time.

logo design

Our Work

Dozens of brands built across Eastern Washington.

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Brand Visibility Quiz

Is your brand helping or hurting your online visibility?

Take the Brand Visibility Quiz to see how your brand is performing across recognition, online presence, and content. You’ll get a score, a clear read on what’s working, and practical next steps for what to improve first.

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Why Cougar Digital Marketing?

Design built around your business — not a template.

We take the time to understand what you do, who you're trying to reach, and what you want people to feel when they encounter your brand — before a single concept gets drawn. That's the difference between an identity that looks nice and one that actually works.

  • Discovery that digs into your audience, positioning, and goals before design starts

  • Brand strategy before colors, fonts, or logo concepts

  • Built to work across your website, social, print, signage, photo, and video

  • Designed by the same team that can carry your brand into the rest of your marketing

  • Practical brand guidelines your team can actually use

  • Strategy, design, content, photo, video, and web thinking under one roof

Linda Estes

"They gave me several options for a logo, listened carefully to my feedback, and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Everyone who has seen the finished product has been so impressed."

Linda Estes

two marketers working on search engine optimization

125+ 5-Star Reviews

When you do great work, people notice.

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!

Ordered new business cards and was extremely pleased with the speed and service! Definitely recommend for your next marketing push!

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

It is always a pleasure working with Cougar Digital, especially with Josh and Mykaela. It's been a very good partnership with them. Very professional, always available for any questions or inquiries. Looking forward for more years of partnership.

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer

Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

These guys are top notch! Very knowledgeable and helpful!

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

Cougar Digital Marketing & Design assisted us in developing a logo for our apple fruit development project. Their creativity, knowledge, guidance, and patience through the process was remarkable. We are very happy with the resulting concept and image. We highly recommend Josh and Travis at CDMD for your media marketing needs.

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

We had an amazing experience working with Josh at Cougar Digital for our excavation company's new website. He was extremely professional, detail-oriented, and made the entire photo shoot and drone footage process seamless. The quality of the photos and drone shots exceeded our expectations, capturing our work in a way that truly showcases our expertise. Josh's professionalism and creative eye made a huge difference, and we couldn’t be happier with the results. Highly recommend him and Cougar Digital for any photography and digital needs!

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

We’ve had the pleasure of working with Cougar Digital Marketing on both of our company websites—Ellison Earthworks and EE Traffic Management—and we couldn’t be happier with the results. From the very first meeting, their team was attentive, creative, and incredibly easy to work with. They took the time to understand not just our services, but our brand values and voice, and they translated that into two beautiful, functional, and user-friendly websites. Their communication was consistent and clear throughout the process, and every step felt collaborative. They made what could’ve been a stressful experience feel seamless and even fun. The final products truly reflect the heart of our companies and the industries we serve. We highly recommend Cougar Digital to any business looking to elevate their online presence. Thank you for bringing our vision to life so perfectly!

We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them.They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

I was very happy with my exsperience there! Great team & Customer service.

Great work and very professional! Thank you!

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Josh produced an outstanding web site for TRI-CITY MUSIC. He ad access to numerous resources that made for an amazing finished product. Josh also provided extensive training on how to update the website myself. I have received numerous positive comments on Josh's creation. For outstanding product and service, I recommend Josh.

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Cougar digital was awesome to work with. They made the website design experience very simple and were very helpful in accommodating my companies' specific needs!

Brand Development FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s the difference between a logo and a full brand identity?
What does your brand development process look like?
How long does a brand development project take?
I already have a logo — do I need a full rebrand?
How much does a logo or brand identity cost?
Do you work with businesses outside the Tri-Cities?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Ready to Get Started?

Let's talk about your brand — where it is, and where it needs to go.

We'll look at what you have, what it needs, and what a project actually looks like in scope and timeline — before you commit to anything.