Evolution Knitwear
Evolution Knitwear is a brand known for its uniquely-crafted Alpaca and merino wool knitwear products. This Tri-Cities based company has been selling its gear worldwide for years on Amazon. However, their listings lacked polished visuals and engaging content to showcase the quality products they make.
The Challenge
To compete effectively on Amazon, Evolution Knitwear needed to overhaul their product presentation. Their listings required high-quality photography and custom graphics to highlight their products' features and appeal to discerning customers. The sheer scale of the project—covering dozens of products in multiple colors and styles—demanded careful coordination and extreme attention to detail.
Our Solution
We partnered with Evolution Knitwear to completely transform their Amazon presence with a strategic photography and graphic design campaign.
Product Photography & Custom Graphics
We captured a variety of images and created many graphics to enhance their Amazon listings.
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White Background Shots
Clean and professional for the main product images
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Detailed Close-Ups
Highlighting texture, stitching, and material quality
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Lifestyle Photography
Showcasing the products in real-world settings
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Dynamic Product-in-Use Shots
Bringing the versatility of their knitwear to life
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Custom Graphic Visuals
To highlight key features and selling points and to showcase product size and fit
Execution
This massive project required seamless coordination across several days of photoshoots.
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Consistent Presentation
We staged photos of each product in every available color, ensuring quality and uniformity across the entire catalog.
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Model Coordination
We hired and directed models to bring the brand’s vision to life in the product and lifestyle shoots.
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Photo Editing & Graphic Design
Polishing every single image and creating eye-catching graphics to ensure their listings stood out.
- Alpaca Fingerless Mittens
- Alpaca Gloves
- Alpaca Knit Infinity Scarf
- Alpaca Flat Knit Scarf
The Results
The impact of this campaign was immediate and undeniable. Within just a few months of launching their new photos and graphics, Evolution Knitwear saw a 297% increase in Amazon sales—and it wasn’t even the cold weather season when their sales usually pick up.
Things are going really well...the sales numbers continue to be strong on Amazon.
Last year for example we had 5 days total in December that we broke 100 units per day, this year we are averaging 200 units per day every day for the first 9 days of the month.
Michael Hickey
Evolution Knitwear
297% increase in Amazon sales
Summing it Up
This project shows that well-done visuals can make or break an online shopping experience. Eye-catching photos don’t just grab attention—they give customers the details they need to feel confident about hitting “Add to Cart.” From the crisp product shots to the informative graphics, every element worked together to elevate Evolution Knitwear’s Amazon listings and make them stand out in the crowded Amazon marketplace.
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