Violet Vines
Violet Vines began as a passion project, fueled by a love for Oregon wine and a vision to open a tasting room in downtown Carlton, OR. As a brand-new venture, they needed more than just marketing services—they needed a partner to guide them in building their identity and growing their presence.
The Challenge
As a new brand, Violet Vines faced the challenge of starting with a blank slate. They needed a website that integrated seamlessly with their wine shop, compelling content to attract and engage customers, and a cohesive marketing strategy to establish themselves in a competitive market. Beyond the digital space, they also needed tools to support distributors, tasting room visitors, and wine club members—all while preparing to open their flagship location.
Our Solution
Phase I: Launching the Brand
We collaborated with Violet Vines to build their foundation, crafting everything they needed to make a strong first impression.
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Website Creation
Built a sleek, user-friendly website integrated with their OrderPort shop, making it easy for customers to explore and purchase wines online.
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Custom Photos & Videos
Captured stunning visuals that showcased their wines, tasting room, and brand story.
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Marketing Collateral
Created tasting notes, tech sheets, distributor information, and a variety of branded graphics to support their marketing and sales efforts.
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Brand Awareness Campaigns
Ran targeted campaigns to generate excitement and drive traffic to their new tasting room once it opened.
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Content Creation
Created and managed the brand’s social media presence.
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Member Engagement
Established a regular email newsletter to share blog posts, events, and promotions to subscribers and customers.
Phase II: Phase 2: Evolving with the Brand
As Violet Vines grew, so did their needs. When they decided to enhance their website’s online shopping experience, we were ready to help them take the next step.
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Custom E-Commerce Solution
Transitioned their website to Commerce7, creating a fully customized product template to visually highlight flavor profiles, tasting notes, awards, lifestyle imagery, product videos, and recipe pairings.
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Enhanced Shopping Experience
Implemented cart carrots and personalization blocks to make the online shopping experience seamless, engaging, and personal.
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Ongoing Support
Continued to manage email campaigns, social media, and brand strategy to keep their momentum going and strengthen customer relationships.
The Results
Our partnership with Violet Vines has helped to lay a foundation for long-term success. By helping them establish a polished brand identity, a welcoming digital presence, and a seamless online shopping experience, we’ve positioned them to grow in a competitive market.
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Increase in Branded Searches
Branded searches have more than doubled each year since we began working with Violet Vines.
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Blogging Boosts Visibility
Violet Vines’ blog posts consistently rank for popular wine-related topics, bringing awareness and traffic from new audiences while positioning Violet Vines as a trusted voice in the Oregon wine community.
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Steady List Growth
Smart content marketing and quality emails keep their audience engaged and subscribed, building the list consistently over the years.
[Cougar Digital] has been great to work with for so many reasons. They are talented, intelligent and feel like an extension of our team. Mykaela manages our account and is diligent and proactive on meeting the marketing needs of our company. Having the ability to print the marketing material is also a bonus! Would highly recommend!
April Zawada
Violet Vines
[Cougar Digital Marketing] has the perfect balance of discipline, creativity and knowledge of what works and what doesn’t....Without a doubt I would recommend [Cougar Digital] to anyone.
Brian Zawada
Violet Vines
Summing it Up
Within a year, we helped 360 Auto and Repair dominate Google search results in a highly competitive auto repair market. By maintaining a strategy of continuous optimization, they’ve continued to experience strong returns on their investment in our Google Ads management services.
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