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Website Design

Your website should be your hardest-working employee. Is it?

Take a hard look at your business. If any of these hit a nerve, that's worth a conversation.

  • Are customers finding your competitors first?
  • Is your website helping you close business?
  • Is your website future proofed for advances in AI search?
  • Bottom line: Is the phone ringing?

Website Performance & SEO

If you're not sure if your website is working, it probably isn't.

Most business owners we talk to already know something's off. The site was built years ago and never updated. It was a template that was never quite right. It looks fine on the surface — but visitors aren't reaching out.

Here's what most web agencies won't tell you: design is only half the job.

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Custom Web Design & Development

Not all websites are built to convert.

A good-looking website that doesn't show up in Google, doesn't appear in AI search results, and isn't built to convert is just an expensive online brochure. It looks good. It does nothing.

We build websites that get found, build trust, and turn visitors into customers.

  • Built to rank in Google and AI search results from day one

  • Designed to convert visitors into calls, leads, and customers

  • Backed by a hands-on team that's responsive long after launch

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Professional Web Design Services

We build websites that work as hard as you do.

Every project starts with a clear picture of what your website actually needs to accomplish — not just how it should look.

Research first. Design second.

Most websites start with a template. Ours start with questions — about your customers, your competitors, and what your site needs to say to move someone from curious to ready to buy.

Built to rank, not just to exist.

SEO and AI search optimization are built into the structure from day one — not bolted on later. Google and tools like ChatGPT can find it, understand it, and recommend it.

Designed to convert, not just impress.

Good-looking isn't enough. Every page is structured to move visitors toward action — a call, a form, a visit. Design and strategy working together, not separately.

Custom-built for your brand.

Every page is built around your business, your voice, and your customers — not pulled from a template library thousands of other companies are using right now.

A partner, not a vendor.

Fast turnaround on changes, honest answers to hard questions, and a team invested in your results, long after launch.

You own it outright.

The site is yours from day one — the code, the content, the domain. As far as we're concerned, it's a key piece of your business's infrastructure, and you should own it.

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Still on Squarespace or WIX?

Pssst...your template is showing!

We build custom WordPress websites that actually reflect your brand — not the one-size-fits-all version everyone else is using. Because your business deserves a site as original and hardworking as you are.

Devoted Builders website on multiple devices.

A Local, Trusted Web Design Agency

We've been building websites that drive real results for over 13 years.

We're not a national agency handing your project off to a junior team. We're a local team embedded in this community — we know the market, we know the businesses here, and we have a genuine stake in seeing them succeed.

  • You work directly with the people doing the work — no middleman, no layers

  • We tell you what's realistic and explain every decision in plain English

  • We never upsell you on something you don't need

We've seen what a well-built website can do for a business. We've also seen what happens when it's done wrong. That experience — and that local investment — is what you're getting when you work with us.

Websites Launched

Healthcare, restaurants, nonprofits, e-commerce, construction, and more

Actively Hosted

Providing updates, maintenance, and support long after launch day

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Years in the Market

Embedded in the Tri-Cities community since day one

Web Design Strategy

Don't skip the thinking.

Anyone can build a website these days. AI tools can spin one up in minutes. Squarespace and Wix make drag-and-drop easy. And yet, most businesses end up with a site that looks decent...and doesn't do much else. 

That's not a design problem. It's a thinking problem. 

Before a single page gets designed, someone needs to answer the hard questions.

Most agencies skip that part. We don't.

  • Research

    We dig into your goals, your customers, and your competitors. No assumptions. No guessing. Just honest groundwork.

    Customer Personas Competitor Audit Goal Mapping

  • Strategy

    Research shapes the blueprint — who you're speaking to, how you're positioned, and what every page needs to say.

    Messaging strategy Site architecture Conversion planning

  • Design

    Custom layouts, built around your brand, not a template thousands of other businesses are already using.

    Custom design Mobile-first UX Brand-matched

  • Build

    SEO and AI search optimization baked in from day one. Fast, accessible, and built to rank — not just to exist.

    SEO built-in AI search ready You own it

  • Launch & Beyond

    Fast changes, honest answers, and a team invested in your results...long after launch.

    Ongoing support Fast turnaround Real partnership

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AI Search Optimization

The way people find businesses is changing fast. Is your website keeping up?

More people are skipping the search results entirely and asking AI tools for recommendations directly. Those tools only surface websites that are structured, clear, and authoritative. If your site isn't built with that in mind, you're already invisible to a growing share of your potential customers.

People now use standalone AI tools every month — across ChatGPT, Gemini, Perplexity, Copilot, and more

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Growth in AI referral traffic to websites in a single year — and climbing across every platform

~%

Of all Google searches end without a click — AI tools are now where people go for answers

AI tools decide what to recommend based on how clearly your website communicates who you are, what you do, and why you're trustworthy. The businesses showing up in AI results right now have websites built the right way — and it's not an accident.

125+ 5-Star Reviews

Don't take our word for it.

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Cougar Digital has been extremely easy to work with. The owner and staff are all courteous and friendly. We're really happy with our experience with the whole team and their overhaul they did on our website. I would definitely recommend them if you're needing to update your website. They've been great and are always happy to help!

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Josh produced an outstanding web site for TRI-CITY MUSIC. He ad access to numerous resources that made for an amazing finished product. Josh also provided extensive training on how to update the website myself. I have received numerous positive comments on Josh's creation. For outstanding product and service, I recommend Josh.

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

If you need a website. Call these guys and you won't be disappointed. You'll be surprised at how affordable they are and with the great LOCAL customer service they provide. These guys know their stuff.

I really love the team approach with Travis and the group, they are very professional, organized, and skilled at what they do. I wish I had employed them for my website and advertising years ago. I regret spending so much money trying to do it on my own or with cheap services that took my money and did nothing. I feel like they are MY team, and I feel I'm not alone trying to achieve my business goals to get my services out to the public.

Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

We’ve had the pleasure of working with Cougar Digital Marketing on both of our company websites—Ellison Earthworks and EE Traffic Management—and we couldn’t be happier with the results. From the very first meeting, their team was attentive, creative, and incredibly easy to work with. They took the time to understand not just our services, but our brand values and voice, and they translated that into two beautiful, functional, and user-friendly websites. Their communication was consistent and clear throughout the process, and every step felt collaborative. They made what could’ve been a stressful experience feel seamless and even fun. The final products truly reflect the heart of our companies and the industries we serve. We highly recommend Cougar Digital to any business looking to elevate their online presence. Thank you for bringing our vision to life so perfectly!

Cougar Digital has been immensely helpful in launching my business website. Being new to the business world, they were patient, professional and diligent in getting my website looking absolutely wonderful. They provided me with the tools to make the website impressive and productive. Further, the opportunity to have the website monitored and refined by Cougar Digital relieves me of a great deal of stress.

Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

We had an amazing experience working with Josh at Cougar Digital for our excavation company's new website. He was extremely professional, detail-oriented, and made the entire photo shoot and drone footage process seamless. The quality of the photos and drone shots exceeded our expectations, capturing our work in a way that truly showcases our expertise. Josh's professionalism and creative eye made a huge difference, and we couldn’t be happier with the results. Highly recommend him and Cougar Digital for any photography and digital needs!

Great experience designing and launching my new website!

Our website turned out great! Nick was super easy to work with really made the process a breeze. Josh was our photographer for our website, after seeing the results from the first shoot we had to schedule for another! The pictures turned out better than imagined. Josh did a great job staying out of our crews way but managed to catch all the action with great detail. 10/10 would recommend to anyone!

Cougar digital marketing is a fantastic company for your online marketing needs I had couple estimates on building my website cougar digital was one of the highest but their knowledge and responsive put them apart from other marketing companies which is why chose them best dollars I've spent for my business is here

I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

Cougar Digital took my website to a whole new level! They are very professional and knowledgeable and did excellent work. They also filmed a few videos for me that turned out amazingly well! They were very responsive to what I wanted and envisioned and were extremely patient with me. I would highly recommend them to anyone!

Cougar Digital Marketing recently created a new website for our company. They did an outstanding job from start to finish. They took the time to listen to how I wanted my website to look and feel and then they nailed it! This is the second website they have designed for my company. I now also use Cougar Digital for my marketing materials. I highly recommend Cougar Digital.

We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

Couldnt be happier with Cougar Digital! They crushed our websites!

Website Design FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s your web design process like?
What platform do you build websites on?
How much does a website cost?
How long does it take to build a website?
Will my website be built with SEO in mind?
What if I need changes after my site is done?
Do I own my website when it’s finished?
How is Cougar Digital different from other web designers in the Tri-Cities area?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Free Website Audit

Ready to find out where your website stands?

We offer a free 30-minute website review — no pitch, no pressure. Just an honest look at what's working, what isn't, and what a better website could do for your business.

Ryan Pierson

This team is awesome! They truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

Ryan Pierson

Spudnuts
spudnuts shop
Boiada Brazilian Grill website on various devices.
Perrian Lamothe

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

Perrian Lamothe

Boiada Brazilian Grill
<a href="https://tourprosser.com/" target="_blank" style="color:#aa0432">Prosser Chamber of Commerce</a>

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

Digital marketing website design for Prosser tourism