Google Local Service Ads

In a service-based business? Show Up at the Top of Search

We’ve all been there: You’ve got a project and you need to hire a professional. Where do you go? Google, of course.

But the days of sorting through organic search results are just about over. As Google transforms the search results page to give users more information without ever having to click to a website, they’ve put a focus on helping users find quality professionals—and the result is a radical change to the way organic and paid search results are displayed.


Google Local Service Ads appear above both organic and paid search results.

Let's take a closer look... Local Service Ads vs. Google Search Ads

Unlike other online ads, there really isn’t much to LSAs. You’re not creating an ad as much as you’re creating a mini-profile for your business, complete with contact information, list of services, photos, and featured callouts like “free estimate.” Because Google wants users to find everything they need within this listing, your LSA won’t even link to your website!

Ad position is not based on keywords and bids, but rather relevancy to the user’s search query. For instance, if a user is searching for bathroom faucet repair, a plumber who specializes in remodeling may not appear at all. Likewise, your customer rating is a huge factor in your ad’s position.

Your Full LSA Profile Contains:

  • Business Name

  • Star Rating

  • Google Guaranteed or Google Screened Status

  • Service Area

  • Tracking Phone Number

  • Hours of Operation

  • List of Services

  • Licenses & Certifications

5 stars

"As a business owner I have an extremely high value on a marketing agency that is not just an agency but a true partner. That is what I feel about Cougar Digital Marketing!! It's been like having a world class marketing department even though I only have 15 employees. For our particular business, our Google strategy is the most important part of our marketing and lead generation. I've been highly impressed with their Google strategy and execution. Since taking over our Google accounts we've seen click through and conversion rates go up and the price per click go down! I would recommend the team at Cougar without hesitation!!"

David Kaylor
Harvest Valley Pest Control
Harvest Valley Pest Control
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Who can advertise using Local Service Ads? Find Out if You're Eligible

Google has slowly been expanding its list of eligible industries since it debuted Local Service Ads in 2019. Check out the link below to see whether your business is eligible to participate in Local Service Ads.