Targeted Display Ads
What's the best way to stretch your advertising dollars? Geofencing, Demographic & Behavioral Targeting
There's a new buzzword when it comes to internet marketing: Geofencing. In a nutshell, geofencing allows internet marketers like us to really pick and choose who we target based on certain characteristics, so we're delivering your ads to the people who are most likely to purchase your product or service.
Can you describe your ideal customer?
Traditional online advertising with Facebook and Google ads can be an amazing complement to organic search engine optimization efforts. But most platforms don't allow you to target your audience on a hyper-local level. Geofencing with advanced demographic and behavioral targeting allows us to reach your target audience while minimizing wasted ad spend.
We Help You Target Prospective Customers Based on:
Places and businesses they visit (including your competitors' locations)
What they are reading about online
What they are searching for online
Their buying habits
What they are in the market for
Their financial, household, and career situations
How they have interacted with your website
A new way to track conversions Measuring Your Results
With geofencing, we draw digital fences and use (anonymous) data from users' mobile devices to show them ads if they enter those areas. But we can also use the same technology to identify how many people saw or clicked on an ad and then visit your physical storefront. It's just one more way we're able to show ROI.