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Posts Tagged ‘SEO’

10 Local Online Listings Every Business Should Have

local online listings & citations

There are many local online listings or citations that businesses can secure to help improve searchability. While there are industry specific directories, there are some key local online listings that are essential for any niche in helping your customers find you. What is a Citation? Simply speaking, a citation is your business name, address, and…

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Why Are your Competitors Ranking Higher Than You?


You may wonder “why are your competitors ranking higher than you?” when you see your name in search further down the list. There are many ranking factors that come into play and some simple steps you can take to help move your business to the top. The collective term for things you can do that influence how…

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How User Reviews Generate New Customers

If you don’t do anything else for your business website, do this one thing. User reviews. User reviews generate new customers. The numbers from studies are significant, showing that online reviews greatly impact people’s decision-making when it comes to businesses they can trust. More and more people are doing research and shopping online. It’s essential that…

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4 Simple Steps to Rank Higher on Google

How to Rank Higher on Google

The biggest question we get here at Cougar Digital Marketing is, “How can my business rank higher on Google?” While there is no one quick and easy solution, there are four simple steps you can implement today that will boost your search engine visibility without much effort! HOW TO RANK HIGHER ON GOOGLE 1. SET UP…

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How Does Online Customer Reputation and Review Management Work?


The key is leading your customers to directly to the places you need your reviews most and let them share it directly with that platform and doing so is quite easy! Direct review ratings on Google and Facebook will show up in your search results, in turn, these high ratings will boost your search engine…

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5 Tips for Local SEO Multi-Location Businesses


We’ve covered what Search Engine Optimization (SEO) and Digital Marketing is in the past on our Cougar Digital Blog. These principles are easy to grasp and put into place for small local businesses with one location, but what about businesses with more than one location? How do multi-location businesses target local markets in search? Today…

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What is a Keyword and How Do I Use it on My Website?


If you own your own business and have a website, you’ve probably heard about digital marketing, SEO and utilizing keywords to drive customers to your page.  It can all be a bit overwhelming and confusing and leave you wondering, just what is *SEO and what is a keyword and how do I use it?  *see What…

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What is Search Engine Optimization (SEO) ?


Search Engine Optimization or SEO is exactly as it sounds. Simply put, SEO is optimizing your business or brand to be found and rank highly on search engines such as Google, Yahoo and Bing. The confusing part is deciphering what exactly you need to do for optimization as there is no set rule or single…

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What is Digital Marketing?


Digital Marketing is a term you likely have heard if you are a business owner and it’s something that is absolutely essential for your success. Simply put, digital marketing is any form of promotion of your business, brand or product on electronic media. Included in this umbrella of digital marketing is websites, online ads, social…

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