10 Local Online Listings Every Business Should Have

There are many local online listings or citations that businesses can secure to help improve searchability. While there are industry specific directories, there are some key local online listings that are essential for any niche in helping your customers find you. What is a Citation? Simply speaking, a citation is your business name, address, and…

4 Steps to Convert Website Visitors Into Paying Customers

You have a business website, but where are the customers? This is an all too frequent problem we see with small businesses online. The customers are making it to the website so we know there is interest in the product, however, those visitors are not producing sales. Take these 4 easy steps to convert website…

How to Use Facebook for Small Businesses

As a digital marketing company, we often get asked by clients if using Facebook is necessary for small businesses and how to use Facebook to create new customers. The answer isn’t universal for all markets, but for most, Facebook is essential for small businesses to help new customers and drive sales. Decide if it’s right…

Plan and Promote Your Event Successfully with an Event Marketing Strategy

You can have the biggest and best event planned, but without a solid event marketing plan, very few will know about it. Cougar Digital has put together a package to help you successfully promote your event from start to finish to make your event planning stress free. To effectively promote your event online, you must…

How to Make Professional Looking Video Without Breaking the Bank

Video is BIG in the digital marketing world. Today, video is used on a variety of platforms online from your website to many social media channels.  It creates the opportunity to connect with customers on a different level and lets you communicate exactly what you have to offer. While professional video services offer video footage…

Why Are your Competitors Ranking Higher Than You?

You may wonder “why are your competitors ranking higher than you?” when you see your name in search further down the list. There are many ranking factors that come into play and some simple steps you can take to help move your business to the top. The collective term for things you can do that influence how…

How User Reviews Generate New Customers

If you don’t do anything else for your business website, do this one thing. User reviews. User reviews generate new customers. The numbers from studies are significant, showing that online reviews greatly impact people’s decision-making when it comes to businesses they can trust. More and more people are doing research and shopping online. It’s essential that…

4 Simple Steps to Rank Higher on Google

The biggest question we get here at Cougar Digital Marketing is, “How can my business rank higher on Google?” While there is no one quick and easy solution, there are four simple steps you can implement today that will boost your search engine visibility without much effort! HOW TO RANK HIGHER ON GOOGLE 1. SET UP…

5 Mistakes Businesses Make With Their Website

You have a website but you’re just not getting new customers online. It’s an all too common problem we hear and there can be many reasons why your website isn’t bringing in new customers. Don’t be a victim of the pitfalls. Learn the five mistakes businesses make with their website, and what it takes to…

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