Come work with us!

Job Classification: Part-Time
Compensation: $20-23/hr

The Social Media Specialist at Cougar Digital is responsible for developing, implementing, and managing social media advertising for our clients. You will create and curate engaging content, monitor social media channels, interact with the audience, analyze performance data, and stay up-to-date with industry trends to maximize social media presence and achieve marketing goals. 

Key Responsibilities:

1. Content Creation and Curation

• Develop and publish creative and engaging content across social media platforms (e.g., Facebook Instagram, and LinkedIn).
• Work with our graphic design team to create visual assets, such as images, videos, infographics, and other multimedia content.
• Maintain a content calendar to ensure a consistent posting schedule.

2. Audience Engagement

• Monitor and respond to comments, messages, and mentions on social media channels.
• Encourage user-generated content and engagement.

3. Social Media Advertising

• Plan and execute paid social media advertising campaigns.
• Create strategy and budget proposals for prospective clients.
• Optimize ad performance through A/B testing and data analysis.
• Monitor ad budgets and ROI.
• Establish effective conversion tracking.

4. Analytics and Reporting:

• Track and analyze key performance metrics, such as engagement, reach, clicks, and conversions.
• Prepare regular reports to measure the effectiveness of social media efforts.
• Use insights to refine strategies and make data-driven decisions.
• Present results and strategy recommendations to clients in quarterly meetings.

5. Social Media Trends and Strategy Development:

• Stay informed about industry trends and best practices in social media marketing.
• Collaborate with the marketing team to develop and implement social media strategies aligned with overall marketing goals.

6. Brand Voice and Messaging:

• Maintain a consistent brand voice and messaging across all social media channels.
• Ensure that content is aligned with the organization's values and objectives.

7. Social Media Tools and Platforms:

• Stay proficient in using social media management tools and platforms for scheduling, analytics, and monitoring.

Qualifications:

• Proven experience in social media management, with a portfolio of successful campaigns.
• Familiarity with social media advertising and analytics tools.
• Strong writing, editing, and communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Knowledge of SEO and keyword optimization for social media.
• Proficiency in graphic design and video editing tools is a plus.
• Ability to work independently and as part of a team.
• Strong problem-solving skills and attention to detail.
• Excellent time management and organizational skills.