Come work with us! Current Available Positions
Director of Internal Marketing
Job Classification: Part-Time
The Sales and Marketing Director is a critical role that requires a blend of leadership, strategic thinking, and sales and marketing expertise. This position is responsible for driving business growth, lead generation, achieving revenue targets, and maintaining strong customer relationships through effective sales and marketing strategies.
1. Strategic Planning
- Develop and execute comprehensive sales and marketing strategies aligned with the organization's goals and objectives.
- Analyze market trends, competitive landscapes, and customer insights to identify opportunities and threats.
- Set clear, measurable sales and marketing goals and KPIs to track progress and ensure accountability.
2. Sales Management
- Lead generation and customer acquisition.
- Develop and implement effective sales processes, pricing/promotion strategies, and sales forecasting methodologies.
- Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions.
3. Marketing Management
- Lead the marketing team in the creation and execution of marketing campaigns, including digital marketing, content marketing, advertising, and branding initiatives.
- Manage the marketing budget and allocate resources effectively to achieve maximum ROI.
- Evaluate the effectiveness of marketing efforts through analytics and adjust strategies as needed.
4. Market Research and Analysis
- Stay updated on industry trends, emerging technologies, and competitor activities.
- Conduct market research and analysis to identify new market opportunities and potential threats.
- Proven experience in sales and marketing leadership roles, with a track record of achieving revenue targets.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent interpersonal and communication abilities.
- A deep understanding of market dynamics and customer behavior.
Social Media Specialist
Job Classification: Part-Time
The Social Media Specialist at Cougar Digital is responsible for developing, implementing, and managing a social media strategy for each of our clients along with our own social media platforms. You will create and curate engaging content, monitor social media channels, interact with the audience, analyze performance data, and stay up-to-date with industry trends to maximize social media presence and achieve marketing goals.
1. Content Creation and Curation
- Develop and publish creative and engaging content across social media platforms (e.g., Facebook Instagram, and LinkedIn).
- Work with our graphic design team to create visual assets, such as images, videos, infographics, and other multimedia content.
- Maintain a content calendar to ensure a consistent posting schedule.
- Monitor and respond to comments, messages, and mentions on social media channels.
- Encourage user-generated content and engagement.
3. Social Media Advertising
- Plan and execute paid social media advertising campaigns.
- Create strategy and budget proposals for prospective clients.
- Optimize ad performance through A/B testing and data analysis.
- Monitor ad budgets and ROI.
- Establish effective conversion tracking.
4. Analytics and Reporting:
- Track and analyze key performance metrics, such as engagement, reach, clicks, and conversions.
- Prepare regular reports to measure the effectiveness of social media efforts.
- Use insights to refine strategies and make data-driven decisions.
- Present results and strategy recommendations to clients in quarterly meetings.
5. Social Media Trends and Strategy Development:
- Stay informed about industry trends and best practices in social media marketing.
- Collaborate with the marketing team to develop and implement social media strategies aligned with overall marketing goals.
6. Brand Voice and Messaging:
- Maintain a consistent brand voice and messaging across all social media channels.
- Ensure that content is aligned with the organization's values and objectives.
7. Social Media Tools and Platforms:
- Stay proficient in using social media management tools and platforms for scheduling, analytics, and monitoring.
- Proven experience in social media management, with a portfolio of successful campaigns.
- Familiarity with social media advertising and analytics tools.
- Strong writing, editing, and communication skills.
- Creative thinking and the ability to generate innovative content ideas.
- Knowledge of SEO and keyword optimization for social media.
- Proficiency in graphic design and video editing tools is a plus.
- Ability to work independently and as part of a team.
- Strong problem-solving skills and attention to detail.
- Excellent time management and organizational skills.
Ready to join our team? Apply Now!
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