Client Success Stories

Reaching a wide audience Benton-Franklin 2020 Census

The non-profit group Benton-Franklin Census 2020 contracted us to produce a telenovela spoof mini series with the goal of engaging and educating the general public about the key messaging points surrounding the 2020 Census with the ultimate goal of increasing Census completion rates in Benton and Franklin Counties.

Check out the Character
Promo for the Series:

And the Animated Intro
Featuring a Custom Theme Song:

A Collaborative Project

We collaborated with Sonar Insights who wrote the scripts for four episodes and assisted with on-set direction and logistics. We produced four episodes in two languages (Spanish and English), featuring four actors, four sets, a motion graphics animated introduction with a custom theme song and professional voiceover narration throughout.

  • 2 Languages

  • 4 Episodes

  • 4 Sets

  • 2 Days of Shooting

  • 4 Actors

  • 1 Animated Logo

  • 1 Custom Theme Song

  • Professional Voice Over

  • 1 Character Promo

Census 2020 logo
cougar digital marketing logo
sonar insights logo
5 stars

"I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them. They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!"

Michele Roth
Census 2020
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Distribution: The Results Are In March 2020 - June 30, 2020

Quality video takes time, planning, equipment, strategy and execution. But even when all these factors come together to create an awesome video, it doesn’t do anyone any good if no one sees it. That’s where distribution comes in and is a step that many video production companies overlook. Luckily, our digital advertising chops come in handy in this arena. We plugged the four finished episodes into a YouTube campaign, targeted programmatic campaign and a Facebook ad campaign. Below are stats on the exposure and conversions that those advertising vehicles resulted in.

Facebook

We used demographic and rural location targeting to serve video and image ads in both English and Spanish.

  • 320,222 Ad Impressions

  • 1,355 Website Visits

  • 132 Census Completions

Targeted Display Ads

We used demographic and geo-targeting to serve ads in English & Spanish across computers, mobile phones and connected TVs.

  • 440,160 Ad Impressions

  • 496 Clicks

  • 76 Returned to the Site After Seeing an Ad

YouTube Ads

We served in-stream skippable 15- and 30-second ads as well as 5-second non-skippable ads in English and Spanish. 

  • 625,394 Views

  • 1,730 Clicks

  • 55+% View Rate