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The Cougar Digital Blog

Smarter marketing starts with clarity.

You don’t need to know every platform, acronym, or algorithm change to make smart marketing decisions. But you should understand enough to know what you’re paying for, what’s working, and what questions to ask.

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Website redesign comparison showing old versus new layout

What could your business lose in a website redesign?

Woman gesturing in video interview about Flex Space

Are customer testimonial videos worth it?

Facebook Ads versus Google Ads comparison graphic

Facebook ads vs. Google ads: which fits your business?

ChatGPT dentist recommendations shown on smartphone screen

How patients are using AI to find healthcare providers

Before and after coffee shop photos comparing SEO image quality

Image SEO best practices: what better website photos can (and can’t) do for your search and AI visibility

Balance scale comparing price tag to value metrics

How to stop competing on price and win on value

Man at crossroads choosing between Website, SEO, and Branding

What should you fix first: your website, SEO, or branding?

Hand holding phone with SEO, GEO, AEO, SGE letters flying

What is generative engine optimization (GEO)?

Tri-Cities local SEO map showing one page or three question

Does your business need separate pages for Kennewick, Richland, and Pasco?

Auto Lounge photoshoot marketing materials for digital platforms

How to get more marketing mileage from one photo shoot

Contractor holding hammer on rooftop, Cougar Digital Marketing ad

Why contractor marketing works differently than other Tri-Cities businesses

Cougar Digital Marketing infographic showing website cost factors

How Much Does a Website Cost? What You’re Actually Paying For