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The Cougar Digital Blog

Things every business owner should know about digital marketing.

Not to brag, but we know a lot about digital marketing, design trends, and what it takes to reach people on and off the web. Want to get these tips delivered straight to your inbox? Subscribe to our newsletter.

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Reasons to update business photos and videos.

5 Reasons Businesses Put Off Getting New Photos & Videos (& Why They Shouldn’t)

When not to invest in marketing tips.

When NOT to Invest in Marketing

Marketing insights beyond traditional reports.

What Your Marketing Reports Can’t Tell You

Person holding SEO sign with digital background

What Is SEO, Really? Defining Search Engine Optimization in 2026 Terms

Marketing video types for local businesses guide.

5 Types of Marketing Videos Every Local Business Should Consider

Digital marketing lessons learned by Cougar Digital, 2025.

6 Digital Marketing Lessons We Learned in 2025

Shift marketing strategy for slowing buyers.

How to Shift Your Marketing Strategy When Buyers Start Slowing Down

Marketing guide: focus on leads or awareness?

Marketing Goals Explained: Should You Focus on Leads or Awareness?

Streaming video ads for small business marketing

How Streaming Video Ads Work for Small Businesses (And Why They’re Worth It)

Importance of reputation management for business ratings

What People See When They Google You (And Why Reputation Management Matters)

Time to rebrand your business identity?

Is It Time to Rebrand? 6 Signs Your Business Has Outgrown Its Look

Web design hiring questions and design tools on table.

Must-Ask Questions Before You Hire a Web Designer