Brand Development
Before someone reads a review, visits your site, or calls — they've already formed an impression. A strong brand builds trust fast. A weak one creates doubt. There's no in-between.
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Does your logo still match the business you've built?
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Do your colors, fonts, and messaging match across your website, social, and print?
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When someone asks what makes you different, do you have a real answer?
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Would a stranger trust you before they knew anything else about you?
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Bottom line: Is your brand doing the work for you — or working against you?
What is a Brand?
Your brand is either an asset or a liability.
You have a business name, maybe an idea for a logo. Nothing is locked in. You want to build the identity correctly before anything goes public — because you know it's harder to fix later than to get right now.
The business has evolved — bigger clients, more services, a real team. The brand still looks like the version you put together on a budget when you were just getting started. It no longer reflects where the company actually is.
There's a logo somewhere. But the colors on the website don't match the business cards. The social profiles each look slightly different. Nobody's following any real guidelines because there aren't any. It's a mess, and you know it.
Wherever you're starting, the goal is the same: an identity that actually reflects who you are and shows up consistently everywhere your business appears.
Our Approach
Brand development, built to scale with your business.
Your brand should evolve as your business does. We build identities that work today and leave room to grow — not designs that lock you into one moment in time.
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Brand Identity
Logo design, color palette, typography, and a brand guide that tells everyone — your team, your vendors, your designers — exactly how your brand should look and behave.
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Brand Messaging
A positioning statement, tagline, and a clear articulation of what makes you different. The words for your website, your profile, your pitch — in a voice that actually sounds like you.
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Printed Materials
Business cards, brochures, rack cards, signage — designed to match your brand and printed in-house. One team handles the design and the production.
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Website Design
A custom website built around your brand identity — not the other way around. Mobile-first, SEO-ready from day one, and designed to convert visitors into inquiries.
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Brand Photography
Custom photos of your team, your space, your work, and your products — shot locally, not sourced from a stock library. Real imagery that reflects your brand.
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Brand Video
A brand intro, team feature, or company story — produced locally. Video that puts a face on your business and gives people a reason to trust you before they've met you.
Our Work
Dozens of brands built across Eastern Washington.
Brand Visibility Quiz
Is your brand helping or hurting your online visibility?
Take the Brand Visibility Quiz to see how your brand is performing across recognition, online presence, and content. You’ll get a score, a clear read on what’s working, and practical next steps for what to improve first.
Why Cougar Digital Marketing?
Design built around your business — not a template.
We take the time to understand what you do, who you're trying to reach, and what you want people to feel when they encounter your brand — before a single concept gets drawn. That's the difference between an identity that looks nice and one that actually works.
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Discovery that digs into your audience, positioning, and goals before design starts
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Brand strategy before colors, fonts, or logo concepts
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Built to work across your website, social, print, signage, photo, and video
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Designed by the same team that can carry your brand into the rest of your marketing
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Practical brand guidelines your team can actually use
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Strategy, design, content, photo, video, and web thinking under one roof
"They gave me several options for a logo, listened carefully to my feedback, and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Everyone who has seen the finished product has been so impressed."
Linda Estes
125+ 5-Star Reviews
When you do great work, people notice.
Thank you Josh for your patience and expertise in helping us design our logo! Matt and I are really happy with the end result.
Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.
Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.
Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.
Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.
Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.
Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509
Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!
Cougar digital was awesome to work with. They made the website design experience very simple and were very helpful in accommodating my companies' specific needs!
I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!
Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them
Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!
Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!
We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.
Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.
Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!
Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.
Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.
I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!
Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!
Cougar Digital took my website to a whole new level! They are very professional and knowledgeable and did excellent work. They also filmed a few videos for me that turned out amazingly well! They were very responsive to what I wanted and envisioned and were extremely patient with me. I would highly recommend them to anyone!
Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!
Cougar digital marketing is a fantastic company for your online marketing needs I had couple estimates on building my website cougar digital was one of the highest but their knowledge and responsive put them apart from other marketing companies which is why chose them best dollars I've spent for my business is here
We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!
We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.
Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!
These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!
The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!
We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..
Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!
The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!
We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.
I originally had a very basic logo for my business, but after Travis, at Cougar Digital, kicked it up a few notches, now it really stands out! I have used them for a number of graphics projects since, including business card and rack card designs and I am always impressed with what they produce! They are very easy to work with as well.
Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.
I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.
My class and I had a great time learning from Josh about his background, experience in design and video, and creative process. Thank you so much for volunteering!!
Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.
Josh was professional and personable. Produced great picture and he is a Coug to boot. It doesn’t get any better. Go Cougs
I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them.They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!
We are SO grateful with Josh from Cougar Digital! We are a community workspace and Josh came in and took some fantastic pictures of our brand new space! We are very pleased with the work that he did!
Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.
Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!
Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.
Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!
I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!
If you need a website. Call these guys and you won't be disappointed. You'll be surprised at how affordable they are and with the great LOCAL customer service they provide. These guys know their stuff.
Brand Development FAQs
Questions? We've heard 'em all.
If you’re thinking it, there’s a good chance someone else asked it too.Â
What’s the difference between a logo and a full brand identity?
A logo is the visual mark for your business. A full brand identity is the complete system that makes your brand recognizable and consistent.
That usually includes your logo, color palette, typography, brand guidelines, visual style, and messaging direction. Without a full identity system, your website, social media, print materials, signage, and ads can start to feel disconnected.
What does your brand development process look like?
Our brand development process starts with discovery, then moves into strategy, design concepts, revisions, and final brand files.
We begin by learning about your business, audience, competitors, market, and goals. From there, we create brand identity concepts and refine the direction with your feedback. Once approved, you receive logo files, brand guidelines, and the assets you need to use your brand consistently across your website, social media, print, signage, and marketing materials.
How long does a brand development project take?
Most logo and brand identity projects take 2 to 4 weeks, depending on the scope, feedback timeline, and number of revision rounds.
A larger brand development project may take longer if it includes website design, messaging, photography, video, signage, or printed materials. We’ll outline the timeline before the project starts so you know what to expect.
I already have a logo — do I need a full rebrand?
Not every business with an existing logo needs a full rebrand. Sometimes a logo refresh, brand cleanup, or clearer brand guidelines are enough.
We start by looking at what you have now, where your brand shows up, and what is or isn’t working. If your current logo still fits your business, we’ll tell you. If your brand identity is holding back your website, marketing, or customer trust, we’ll explain what needs to change.
How much does a logo or brand identity cost?
Logo design and brand identity costs depend on the scope of the project.
A simple logo refresh usually costs less than a full brand identity system with messaging, brand guidelines, print materials, and website support. Once we understand what you need, we’ll give you a clear project estimate early — not a vague answer that leaves you guessing.
Do you work with businesses outside the Tri-Cities?
Yes. While we’re based in the Tri-Cities and Prosser, we work with businesses anywhere on logo design, brand identity, and brand development projects.
We’re happy to meet in person when it makes sense, but everything can also be done virtually — from discovery and strategy to concepts, revisions, and final brand files.
Digital Marketing for Busy Professionals
Learn more. Grow faster.
Quick, useful reads to help you think bigger and market smarter.
Ready to Get Started?
Let's talk about your brand — where it is, and where it needs to go.
We'll look at what you have, what it needs, and what a project actually looks like in scope and timeline — before you commit to anything.