What’s your web design process like?

We start with a deep-dive meeting to learn about your business, your audience, and your style preferences. This conversation helps us build a site that not only looks great but actually works for you. From there, we create an initial homepage concept so you can see the direction before we build everything out. Once that’s approved, we move into full-site development, keeping you in the loop every step of the way. You’ll have a chance to review the site at key milestones and give feedback throughout the process. Before launch, we test the site thoroughly across devices, make sure it’s mobile-friendly, and fine-tune every detail. Our goal is to make sure you feel confident in the final product—and know exactly what to expect at every stage.

What platform do you build websites on?

We build all our websites on WordPress. It’s the most widely used platform in the world for a reason—it’s powerful, flexible, and easy for our clients to manage on their own after launch.

How much does a website cost?

Pricing depends on the size, features, and functionality your site needs. A simple service-based website will cost less than a fully custom build with e-commerce, for example. We’ll talk through your goals and give you a clear, straightforward quote.

How long does it take to build a website?

Most websites take 8 to 12 weeks from start to finish. The timeline can vary based on content needs, revisions, and how quickly we get feedback from you. We keep things moving with regular check-ins and a clear process.

Will my website be built with SEO in mind?

Yes—every site we build starts with a strong foundation for search engine optimization. That includes things like proper heading structure, mobile responsiveness, image optimization, schema markup, and keyword-ready metadata. We also pay close attention to how your site will perform in both traditional search and newer AI-powered search results. While full-scale SEO strategy is not a one-and-done thing, we make sure your site is set up to compete from day one. That way, you're not just getting a good-looking site—you’re getting one that’s built to be found.

What if I need changes after my site is done?

You’ll get an hour of personalized website training after launch so you can make simple updates yourself—like swapping photos, editing text, or posting a blog. But if you’d rather not mess with it, we’re happy to handle changes for you at our hourly rate. And here’s the part that sets us apart: we’re fast. Most website updates are completed within a week of your request. You won’t be left waiting or wondering when something will get done. Our team stays responsive so your site stays fresh and functional without the back-and-forth delays you might get elsewhere.

Do I own my website when it’s finished?

Yes. 100%. When your site is complete, it’s yours to keep. We don’t do leased websites, and we’ll never hold your domain name or hosting hostage. Your domain is a core part of your brand identity—you should have full control over it, and we’ll make sure you do. That also means you’re free to move your site or switch providers in the future, no strings attached. Of course, we hope you’ll stick with us for ongoing support—but that should be your choice, not a requirement. We build long-term relationships by being helpful, not by locking people in.

How is Cougar Digital different from other web designers in the Tri-Cities area?

We don’t just build websites—we get to know your business. Every project starts with a strategy session where we dig into your goals, your customers, and what your website actually needs to do. That foundation shapes every decision we make, from design to content to functionality. Our sites are built to convert, not just look good. And because we’re a small, focused team, we stay highly responsive—no endless email chains or waiting weeks for changes. You’ll always know who to call and what’s happening next. At the end of the day, we’re not just here to deliver a website. We’re here to build something that moves your business forward.

Digital Advertising

Your future customers are online. Are they finding you?

Whether you're starting from scratch or starting over, you're in the right place.

Are your competitors showing up more often than you?
Are you spending money on advertising without a real picture of what's working?
Are you unsure where to even start with digital advertising?
Do you have a strategy behind your ad spend, or are you just guessing?
Bottom line: Is your business growing as fast as you want it to?

Digital Advertising Strategy

The platform isn't the problem — your strategy is.

We hear two stories a lot:

"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.

"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.

Both are more common than you'd think. And both point to the same root problem.

Two colleagues discussing project on laptop

Digital Advertising Strategy

Running ads without a solid strategy is a waste of your marketing dollars.

A real marketing strategy means:

Knowing exactly who you're trying to reach
Understanding where they are in their buying process
Saying the right thing at the right moment — not just showing up

Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.

Let's Talk Strategy

How Digital Advertising Works

The best strategies reach people throughout the customer journey.

The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.

The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.

Awareness: They don't know you yet.

Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.

Consideration: They're looking around.

Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.

Research & Discovery They're going deep.

They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.

Decision They're ready to act.

All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.

Loyalty They've already bought.

This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.

Want to dig deeper?

We wrote an in-depth blog post about how the modern customer journey works.

Read it

Marketing Budget Calculator

How much should you spend on marketing?

Find out in 30 seconds

Laptop displaying online business budget calculator.

Why Cougar Digital Marketing?

13+ years of campaigns built around real goals.

We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.

Campaigns built for your specific goals

Because there's no such thing as a one-size-fits-all digital advertising strategy.
Direct access to your team

No account managers, no handoffs. Direct access to the team actually running your campaigns.
Honesty and transparency above all

Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
A partner, not just an agency

We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.

Let's Talk

Digital Advertising Case Study for a Tri-Cities Auto Repair Shop

What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?

leads in the first year alone

The right tool for the right moment.

There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.

Google Search Ads

You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.

Facebook & Instagram Ads

Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.

YouTube Video Ads

Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.

Streaming TV Ads

Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.

Display Advertising

Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.

AI-Optimized Campaigns

The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.

Let's Talk

125+ 5-Star Reviews

Don't take our word for it.

We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!

Stephanie VanArsdale

I enjoyed working with Josh. Josh explains things in a way that make easily understandable for someone who is not in the marketing industry.

Kevin Schilling

Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer

Lisa Mitts

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

HREliteTruckingAcademy

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Susan Faulkner

Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh.

Jim Pogue

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

David Torres

Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!

Garland's Gymnastics

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

Bryan Smith

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Michael Hickey

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

Vanessa Perez

Josh was quick to reply and great to work with. I would highly recommend and look forward to the next opportunity we get to work with him.

Operations

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

David Kaylor

I originally had a very basic logo for my business, but after Travis, at Cougar Digital, kicked it up a few notches, now it really stands out! I have used them for a number of graphics projects since, including business card and rack card designs and I am always impressed with what they produce! They are very easy to work with as well.

AwayHome Media

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

Josh Gardner

These guys are top notch! Very knowledgeable and helpful!

Preston House

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

Celski & Associates, Accounting

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

Eloy Espinoza

We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.

Mitchell Parks

This team is awesome! they truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

Ryan Pierson

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

Marcy Fisher

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Steffan Brown

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

Chris Haughee

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

Kathy Smart

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

Christine Dennison

Couldnt be happier with Cougar Digital! They crushed our websites!

Kory Ellison

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Perrian LaMothe

Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline

Brad Tapani

We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!

Prosser Thrive

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

chris barnes

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

SteppingStones Alliance

Very easy to work with and extremely professional. Cougar Digital was able to take our vision and make it a reality as well as making it easy and seamless. I would highly recommend Cougar Digital to anyone!

Sara Schwan

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

Lee Ostler

Greatly appreciate the work that Josh and the Cougar Digital Marketing team did for our organization. We had a vague vision and they were able to make it better than we could have imagined. Appreciate their flexibility to work with us on a short turnaround and their suggestions for making the best video possible.

Susan Lester

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Kyli Placke

Cougar Digital's team has provided us with fast and courteous service that is paying dividends. We couldn't be more pleased with their positive, can do attitude and would recommend them to anyone wanting to separate themselves from their competition. Aperneo thanks you as well!

Larry R Olsen

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

Perrian Lamothe

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

Steve Hansen

We recently had the pleasure of working with Cougar Digital Marketing for a photography/video project, and we couldn’t be more impressed. From start to finish, their team was professional, creative, and incredibly easy to work with. We highly recommend!

Da Bella 2

Our website turned out great! Nick was super easy to work with really made the process a breeze. Josh was our photographer for our website, after seeing the results from the first shoot we had to schedule for another! The pictures turned out better than imagined. Josh did a great job staying out of our crews way but managed to catch all the action with great detail. 10/10 would recommend to anyone!

Dylan

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

Amanda Everett

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

holliluya1

Cougar digital was awesome to work with. They made the website design experience very simple and were very helpful in accommodating my companies' specific needs!

nate washburn

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Brad Toner

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

Stephanie VanArsdale

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

Greenworks Llc

I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!

Hannah Ahmann

The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!

George Hefter

Cougar Digital has been extremely easy to work with. The owner and staff are all courteous and friendly. We're really happy with our experience with the whole team and their overhaul they did on our website. I would definitely recommend them if you're needing to update your website. They've been great and are always happy to help!

Jessie Riggle

Josh is amazing!

Vibe Music and Performing Arts Center

Digital Advertising FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too.

How much should I budget for online advertising?

That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.

Check out our marketing budget calculator for a ballpark starting range →

How will I know if my ads are working?

That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.

That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.

How soon will I start seeing results?

Why do I need different types of ads? Shouldn’t one be enough?

Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.

That’s why a strong ad strategy usually includes more than one type of campaign. For example:

Awareness ads introduce your brand to new people.
Consideration ads speak to people who already showed interest (like visiting your site).
Remarketing ads follow up and give them a reason to come back.
Nurture campaigns keep you top of mind over time.

We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.