Digital Advertising
Whether you're starting from scratch or starting over, you're in the right place.
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Are your competitors showing up more often than you?
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Are you spending money on advertising without a real picture of what's working?
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Are you unsure where to even start with digital advertising?
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Do you have a strategy behind your ad spend, or are you just guessing?
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Bottom line: Is your business growing as fast as you want it to?
Digital Advertising Strategy
The platform isn't the problem — your strategy is.
We hear two stories a lot:
"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.
"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.
Both are more common than you'd think. And both point to the same root problem.
Digital Advertising Strategy
Running ads without a solid strategy is a waste of your marketing dollars.
A real marketing strategy means:
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Knowing exactly who you're trying to reach
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Understanding where they are in their buying process
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Saying the right thing at the right moment — not just showing up
Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.
How Digital Advertising Works
The best strategies reach people throughout the customer journey.
The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.
The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.
Awareness: They don't know you yet.
Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.
Consideration: They're looking around.
Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.
Research & Discovery They're going deep.
They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.
Decision They're ready to act.
All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.
Loyalty They've already bought.
This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.
Want to dig deeper?
We wrote an in-depth blog post about how the modern customer journey works.
Marketing Budget Calculator
How much should you spend on marketing?
Why Cougar Digital Marketing?
13+ years of campaigns built around real goals.
We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.
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Campaigns built for your specific goals
Because there's no such thing as a one-size-fits-all digital advertising strategy.
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Direct access to your team
No account managers, no handoffs. Direct access to the team actually running your campaigns.
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Honesty and transparency above all
Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
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A partner, not just an agency
We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.
Digital Advertising Case Study for a Tri-Cities Auto Repair Shop
What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?
leads in the first year alone
Online Advertising Platforms
The right tool for the right moment.
There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.
Google Search Ads
You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.
Facebook & Instagram Ads
Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.
YouTube Video Ads
Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.
Streaming TV Ads
Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.
Display Advertising
Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.
AI-Optimized Campaigns
The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.
125+ 5-Star Reviews
Don't take our word for it.
Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh.
I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.
We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!
Our website turned out great! Nick was super easy to work with really made the process a breeze. Josh was our photographer for our website, after seeing the results from the first shoot we had to schedule for another! The pictures turned out better than imagined. Josh did a great job staying out of our crews way but managed to catch all the action with great detail. 10/10 would recommend to anyone!
Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!
I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!
Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!
Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.
Cougar Digital Marketing recently created a new website for our company. They did an outstanding job from start to finish. They took the time to listen to how I wanted my website to look and feel and then they nailed it! This is the second website they have designed for my company. I now also use Cougar Digital for my marketing materials. I highly recommend Cougar Digital.
The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!
I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.
We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.
We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!
Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!
Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.
Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance
Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them
I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!
It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.
Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!
Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.
It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric
I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.
Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!
The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!
Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.
Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.
Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.
Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!
Josh and Cougar Digital did an amazing job on a video for an event. We were super proud to show it to donors and had a wonderful response by community members regarding the video. Well done Josh and Cougar Digital!
Any time we have a request from Cougar Digital they are quick to respond to our needs! They are professional and personable as well. We are proud to have them as part of our team!
Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!
Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.
Josh was quick to reply and great to work with. I would highly recommend and look forward to the next opportunity we get to work with him.
Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!
We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.
We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!
I really love the team approach with Travis and the group, they are very professional, organized, and skilled at what they do. I wish I had employed them for my website and advertising years ago. I regret spending so much money trying to do it on my own or with cheap services that took my money and did nothing. I feel like they are MY team, and I feel I'm not alone trying to achieve my business goals to get my services out to the public.
Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.
Awesome experience working with Josh on a 25th anniversary video of my wedding photos set to music. Couldn’t be happier with the finished product. Thank you Cougar Digital and Josh!
I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!
We are SO grateful with Josh from Cougar Digital! We are a community workspace and Josh came in and took some fantastic pictures of our brand new space! We are very pleased with the work that he did!
Cougar Digital Marketing & Design assisted us in developing a logo for our apple fruit development project. Their creativity, knowledge, guidance, and patience through the process was remarkable. We are very happy with the resulting concept and image. We highly recommend Josh and Travis at CDMD for your media marketing needs.
Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline
It is always a pleasure working with Cougar Digital, especially with Josh and Mykaela. It's been a very good partnership with them. Very professional, always available for any questions or inquiries. Looking forward for more years of partnership.
It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!
Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.
Digital Advertising FAQs
Questions? We've heard 'em all.
If you’re thinking it, there’s a good chance someone else asked it too.
How much should I budget for online advertising?
That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.
Check out our marketing budget calculator for a ballpark starting range →
How will I know if my ads are working?
That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.
That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.
How soon will I start seeing results?
Some campaigns (like Google Search ads) can generate clicks right away. Others, like brand awareness or retargeting, take time to build momentum. We’ll let you know what to expect based on your goals and the platform we're using—but in general, we aim to start learning and optimizing within the first 30 days.
Why do I need different types of ads? Shouldn’t one be enough?
Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.
That’s why a strong ad strategy usually includes more than one type of campaign. For example:
- Awareness ads introduce your brand to new people.
- Consideration ads speak to people who already showed interest (like visiting your site).
- Remarketing ads follow up and give them a reason to come back.
- Nurture campaigns keep you top of mind over time.
We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.
Digital Marketing for Busy Professionals
Learn more. Grow faster.
Quick, useful reads to help you think bigger and market smarter.
Free Digital Marketing Consultation
Let's talk about your online advertising strategy.
No hard pitch. Just an honest conversation about your goals and whether we're the right fit.