5 Signs It’s Time to Redesign Your Website

Your website is the foundation of your online presence—often, it’s the first thing prospective customers see when looking for your products and services. But just like your business grows, technology and design trends evolve. That sleek site you launched a few years back? It might be quietly collecting dust.

If you’re not sure whether it’s time for a website overhaul, here are five telltale signs that a redesign might be in order:

1. Outdated Design That Feels Stale

Web design trends might not change as fast as fashion, but they matter just as much when it comes to keeping your brand relevant. If your site still features tiny text, stock photo overload, or clunky layouts, customers might assume your business is behind the times too.

💡 Ask Yourself
Has it been 3-4 years since you last touched your website? If so, it’s time for a refresh.

2. Poor User Experience (= Lost Sales)

A confusing site that’s hard to navigate will frustrate visitors—and frustrated visitors don’t stick around. Common issues include broken links, hard-to-find contact info, or a slow-loading homepage. If people can’t quickly get the info they need, they’re going elsewhere.

Plus, mobile-friendliness isn’t optional! More than half of web traffic comes from mobile devices. If your site isn’t optimized for small screens, that’s a problem.

💡 Ask Yourself
Is your navigation intuitive? Can visitors book services or find product info in just a few clicks? If the answer is no, it’s time to rethink your site.

3. Website Visitors Aren’t Becoming Customers

We say it all the time: Your website should be working for you.

If your website gets traffic but isn’t generating leads, sales, or inquiries, something’s off. A lack of clear calls-to-action (CTAs), cluttered design, or too many steps to complete a purchase can create friction—and friction kills conversions.

💡 Ask Yourself
Are there any issues in your business that could be solved with a better working, more efficient website?

4. High Bounce Rates

A high bounce rate means people are visiting your site but leaving after looking at just one page. This could mean your content isn’t engaging, your page loads too slowly, or your messaging isn’t clear. Either way, it’s a red flag.

💡 Ask Yourself
Which of your pages have the highest bounce rates? Are they missing opportunities to engage your website visitors, or experiencing technical problems that have people turning to your competitors?

5. Not Mobile Friendly

We know we mentioned mobile friendliness in the “poor user experience” section, but it’s worth mentioning on its own because it’s just that important. For most industries, mobiles users far outweigh desktop users, so it’s critical to have a website that looks good on devices of all sizes.

💡 Ask Yourself
Do you ever visit your own website on a mobile device?

Does Your Website Make the Grade?

It’s not uncommon for business owners to have website built and then go months without looking at it. Take this as your sign to spend some time navigating your site from the perspective of a potential customer, and see how it fares against these five metrics.

If you decide your website needs a redesign, we’d love to help.