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Glossary

Average CPC (Cost Per Click)

What it is…

Average amount paid per click across a campaign.
Formula: Total Ad Spend ÷ Total Clicks

What it means…

Shows what you pay to attract a visitor and signals competition/relevance.

Real-world use…

Spend $500 for 1,000 clicks; average CPC is $0.50.

Think of it like…

Your average dinner tab per guest.

blog cta

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