Calculate Your Marketing ROI.
“Is my marketing actually paying off?” is one of the most common questions we hear from business owners. The truth is, your ROI depends on your spend, margins, and the results you’re seeing. This simple marketing ROI calculator gives you a clear picture of what’s working, what it takes to break even, and how far your dollars are going.
Marketing ROI Calculator
How much do you typically spend on marketing each month?
What percent of each sale is profit after costs? (If unsure, use 50–70% as a ballpark.)
If you track it, how much revenue can you directly connect to marketing this month? If not, expand below to estimate.
Don’t know your revenue? Estimate it instead
What’s one customer worth to you in revenue? (Average order size or first-year revenue.)
Rough estimate is fine.
Out of 100 visitors, how many become leads? Most small businesses see 1–3%.
Out of 100 leads, how many turn into paying customers? If unsure, use 20–30%.
