Sisu Health DPC
Sisu Health Clinic, a trusted local primary care provider in Richland, WA, made a big move: switching from traditional insurance-based care to the Direct Primary Care (DPC) model. That shift called for more than just internal changes—it meant helping patients understand a whole new way of getting care.
We helped Sisu relaunch their practice online as Sisu Health DPC, with a brand-new website, fresh photos and video, and a content strategy that explains DPC in plain English. The goal? Make it easy for patients in the Tri-Cities to see the value of this model—and feel confident making the switch.
The Challenge: New Model, New Domain, Same Community
Sisu didn’t need a full rebrand, but their old site didn’t fit the new direction. Direct Primary Care is still unfamiliar to many people, so the new website needed to educate, build trust, and convert—without sounding clinical or confusing.
We also had a technical SEO challenge: the practice was moving to a brand-new domain. That meant we needed to make sure search visibility wasn’t lost, existing patients weren’t left behind, and everything continued to run smoothly behind the scenes.
Project Goals:
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Launch a new, modern healthcare website for Direct Primary Care in Richland, WA
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Write clear, patient-focused content that explains the DPC model and benefits
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Ensure strong local SEO for Richland and Tri-Cities area searches
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Migrate from old domain to new without losing visibility or patient access
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Capture the warmth of the Sisu experience through real photography and video
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Support patient communication through email content and web-friendly copy
Our Solution A Clear Website & Visuals That Build Trust
We approached this project with two main goals: build a website that clearly explains Direct Primary Care and create visual content that feels warm, real, and approachable. Here's how we tackled each part.
A Website Designed for Education & Built for Local SEO
We built a custom WordPress site that balances clean design with patient-focused content. Every page was crafted to help people in the Tri-Cities understand what Direct Primary Care is—and how it can benefit them. We also implemented all the technical SEO essentials to ensure the transition to the new domain didn’t disrupt existing search visibility.
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Developed a mobile friendly custom WordPress website tailored to DPC
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Wrote clear, no-jargon copy explaining how Direct Primary Care works
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Optimized for local SEO to help people in Tri-Cities find Sisu easily
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Handled all technical SEO setup, including 301 redirects and domain migration
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Structured content to guide patients naturally toward booking or learning more
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Incorporated new brand photography, video, and testimonials into the design
Photo + Video: Putting Real Faces to Personalized Care
Direct Primary Care is all about relationships—so it was crucial for the brand to feel personal and approachable. We captured real imagery and video of the Sisu team and clinic to give patients a sense of who they’ll meet and what to expect. These visuals help humanize the site, build trust, and reinforce that this is care that’s truly people-first.
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On-site photography of providers, clinic space, and patient interactions
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Short video content introducing the practice and DPC model
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Visual storytelling that reflects warmth, trust, and professionalism
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Branded testimonial video to showcase a real-life patient's experience
We have established a great relationship with Cougar Digital Marketing and our team over the past couple years. A recent photoshoot due to new team members supported an ad campaign, video and website updates. Josh is a pro and made what is usually a dreaded activity very enjoyable. We are very happy with planning, maintaining the schedule, overall communication, execution and results!
Sisu Health DPC
Boiada Brazilian Grill
The Results A Clear Path Forward for Patients + Providers
Sisu Health DPC now has a website that supports their new model of care and clearly communicates their value to patients across the Tri-Cities. With better SEO, better content, and better visuals, the clinic is well-positioned to grow—and to help more people in the Richland area discover the benefits of Direct Primary Care.
While their original marketing efforts paused after changes in provider staffing, the foundational strategy remains strong. The website continues to serve both current and potential patients with clarity, simplicity, and trust.
Summing it Up A Website That Matches the Care They Deliver
Sisu’s shift to Direct Primary Care wasn’t about looking different—it was about working differently. And that required a digital presence that could clearly explain how DPC works, why it matters, and why local patients should consider making the switch.
With smart content, strong local SEO, and a clean design that puts people first, Sisu Health DPC now has a site that supports their mission—and their patients—long-term.
Need a better website for your healthcare clinic or local medical practice? We speak healthcare. And we make it human.
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