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Marketing for Business Startups

You’ve got a new business to build—and a hundred things to figure out.

Starting a business is exciting, but it’s also a lot. Between building your product, handling paperwork, and keeping the lights on, marketing often feels like one more thing you “should” be doing. We help you cut through the noise and focus on the marketing moves that actually matter—so you can build momentum without burning out.

Startup Marketing Agency

There's a lot to do when starting a business.

Launching a new business is like constructing a house from the ground up. If you don't have a solid foundation, the rest will crumble. If you're wondering...

  • What marketing efforts should I start with?

  • How can I build brand awareness from the ground up?

  • I have a limited marketing budget. What's most important?

  • How can I do all the marketing and run my business?

...we can help. While you're focusing on the day-to-day business operations, let us help give you a marketing foundation your business can stand on for years to come.

Cougar Digital team

Where to Start with Marketing Your New Business

Essential marketing for business startups.

  • Develop a Unique Brand Identity

    Your brand is more than a logo, and crafting a strong brand identity is crucial for standing out in a competitive market. We get to know your story, your business, and your goals to craft a cohesive brand identity that will resonate with your target audience.

  • Build an Online Presence

    There's no getting around it—you've got to be online to succeed. We'll design a professional website that serves as the bedrock for all your marketing efforts, and make sure you have robust profiles on social media platforms and Google Business. 

  • Create Engaging Content

    Compelling content is the cornerstone of any successful marketing strategy. From blog posts to video content, we'll create valuable, relevant content that establishes your authority in your industry and drives traffic to your website.

  • Design Memorable Marketing Materials

    Eye-catching visuals are essential for capturing attention and conveying your brand message effectively. Our talented graphic designers will create stunning visuals that elevate your brand and leave a lasting impression. (Plus, we can handle all your printing too. How's that for one-stop shopping?)

  • Get the Word Out

    When you're the new kid on the block, sometimes you have to pay to play. Targeted online advertising helps you show up right alongside your more experienced competitors and reach your target audience wherever they're at on the web. Whether it's PPC, social media ads, or display advertising, we'll optimize your campaigns for maximum ROI.

125+ 5-Star Reviews

When you do great work, people notice.

Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh.

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

Josh was extremely knowledgeable in all things digital!! Thank you!!

We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!

Josh did a great job on our logo! He even let us sit with him at his personal computer so we could be involved with the finishing touches. Thanks Josh and Thanks Cougar Digital!!

Josh & Travis are wonderful to work with! They are both great at creating with both little to go on or very specific instructions, and exceptionally receptive to changes. I happily recommend them as often as the opportunity presents itself!

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!

Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

Cougar Digital has been immensely helpful in launching my business website. Being new to the business world, they were patient, professional and diligent in getting my website looking absolutely wonderful. They provided me with the tools to make the website impressive and productive. Further, the opportunity to have the website monitored and refined by Cougar Digital relieves me of a great deal of stress.

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Any time we have a request from Cougar Digital they are quick to respond to our needs! They are professional and personable as well. We are proud to have them as part of our team!

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!

Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509

Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!

Josh and Cougar Digital did an amazing job on a video for an event. We were super proud to show it to donors and had a wonderful response by community members regarding the video. Well done Josh and Cougar Digital!

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

Greatly appreciate the work that Josh and the Cougar Digital Marketing team did for our organization. We had a vague vision and they were able to make it better than we could have imagined. Appreciate their flexibility to work with us on a short turnaround and their suggestions for making the best video possible.

Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!

Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!