Digital Marketing - Cougar Digital Marketing & Design

Person holding SEO sign with digital background

What Is SEO, Really? Defining Search Engine Optimization in 2026 Terms

A few weeks ago, we shared a blog post entitled “Is AI Killing SEO?” on our Facebook page. It got a lot of engagement, but…

Digital marketing lessons learned by Cougar Digital, 2025.

6 Digital Marketing Lessons We Learned in 2025

Because the playbook keeps changing, and we’re here to keep it real. Key takeaways Digital marketing has always been a moving target—but 2025? This year…

Shift marketing strategy for slowing buyers.

How to Shift Your Marketing Strategy When Buyers Start Slowing Down

If your marketing was working six months ago but suddenly feels a little quieter, you’re not imagining it. We’re seeing it across all kinds of…

Marketing guide: focus on leads or awareness?

Marketing Goals Explained: Should You Focus on Leads or Awareness?

Key Takeaways When you’re setting a marketing budget, one of the first things we ask is: what’s your goal? A lot of people use the…

What Most Agencies Won’t Tell You About Digital Marketing (And Why You Should Know Anyway)

If you’ve ever felt like digital marketing is just a black hole you throw money into—with little to show for it—you’re not alone. Too many…

How to Set a Marketing Budget That Works for Your Business

Let’s be honest—most business owners don’t relish the idea of spending their hard-earned dollars. It’s a lot more fun to focus on earning more business…

Authenticity Is Your Superpower: How to Stay Real in a World of AI

AI has quickly gone from an obscure concept to something that’s reshaping the way businesses operate. It’s a game changer for companies looking to streamline…

5 Digital Marketing Myths That Could Be Hurting Your Business

Digital marketing is one of the most powerful tools for growing your business—but it’s also one of the most misunderstood. Many business owners hesitate to…