Online Advertising
7 Google Ads Mistakes You’re Probably Making
Running Google Ads might seem simple enough, but under the hood, Google Search is a complex platform with a lot of levers that impact what your ads look like and how they are delivered. If all you’re doing is setting a budget, writing an ad, and waiting for clicks, you’re probably spending money without seeing…
Read MoreWhat Most Agencies Won’t Tell You About Digital Marketing (And Why You Should Know Anyway)
If you’ve ever felt like digital marketing is just a black hole you throw money into—with little to show for it—you’re not alone. Too many businesses hire a marketing agency, spend some cash, and walk away wondering what exactly they got in return. Most agencies aren’t lying to you. But many of them aren’t telling…
Read MoreSEO vs. Paid Ads: Breaking Down Digital Marketing for Small Business Owners
Let’s be real—digital marketing can feel like a cross-country road trip with no map. You hear marketing jargon like “SEO” and “PPC” and “click-through rate” thrown around like confetti, but what does it all mean at the end of the day? And, more importantly, how do you know where to put your hard-earned marketing dollars?…
Read MoreThe Best Brand Awareness Tool You’ve Never Heard Of
Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…
Read MoreFacebook Ads vs. Boosted Posts: What’s the Difference?
On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. Let’s Break Down How Facebook Ads and Boosted Posts are Different…
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