Social Media
SEO vs. Paid Ads: Breaking Down Digital Marketing for Small Business Owners
Let’s be real—digital marketing can feel like a cross-country road trip with no map. You hear marketing jargon like “SEO” and “PPC” and “click-through rate” thrown around like confetti, but what does it all mean at the end of the day? And, more importantly, how do you know where to put your hard-earned marketing dollars?…
Read MoreFacebook Ads vs. Boosted Posts: What’s the Difference?
On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. Let’s Break Down How Facebook Ads and Boosted Posts are Different…
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