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There are many reasons you may have a website with bad design. Maybe you inherited it from a well-meaning relative who dabbles in web design as a hobby. Perhaps you went the DIY route and ended up with a digital monstrosity that only a mother could love. Or, maybe you thought you were getting a…

It’s time to clear up a common misconception—Your logo is not the same thing as your brand. If you’re starting a business and think “I just need a logo,” you’re missing a big piece of the success puzzle. Your logo is the visual representation of your brand. It’s the symbol that people associate with your…

In a world overflowing with choices, your brand is your beacon! Consistent, high-quality branding isn’t just about looking good – it’s about standing out, building trust, and creating a lasting impression. Here’s why standardized branding is crucial for every business: Professionalism: A polished, standardized brand communicates professionalism. It tells your audience that you’re serious about…

On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. What is On-Page SEO? On-page search engine optimization (SEO) refers to…

On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. Let’s Break Down How Facebook Ads and Boosted Posts are Different…

Smartphone Cameras Here are a few dos and don’ts when it comes to smartphone photos. What They’re Good For: Social Media Photos Any smart marketer knows that pictures are at the heart of your social media presence. Simply put, images create more user engagement than any other kind of post, and the ubiquity of smartphones…

Let’s explore how an ADA compliant website makes for a great user experience for those with disabilities-as well as the risks for non-accessible websites.  ADA Compliance for Websites? What’s That All About? Most people associate ADA compliance with building access, transportation, and employment opportunities, giving little thought to how people with visual, hearing, or motor…