Posts by Cougar Digital

Digital marketing is one of the most powerful tools for growing your business—but it’s also one of the most misunderstood. Many business owners hesitate to invest fully in digital strategies because of assumptions, myths, or past experiences that create confusion or mistrust. Let’s break down five of the most common misconceptions about digital marketing, so…

As we wrap up the year, it’s time for every savvy business owner to ask: What’s next? If you know anything about business and marketing, you know that a lot changes from year to year, and you can’t maintain the status quo and expect to keep growing. So let’s take a proactive approach and plan…

Your website is the foundation of your online presence—often, it’s the first thing prospective customers see when looking for your products and services. But just like your business grows, technology and design trends evolve. That sleek site you launched a few years back? It might be quietly collecting dust. If you’re not sure whether it’s…

Let’s be real—digital marketing can feel like a cross-country road trip with no map. You hear marketing jargon like “SEO” and “PPC” and “click-through rate” thrown around like confetti, but what does it all mean at the end of the day? And, more importantly, how do you know where to put your hard-earned marketing dollars?…

Imagine this scenario: It’s a Saturday evening, and you discover a colony of ants has invaded your kitchen. With two young kids and a house party planned for the next day, you urgently need to find a pest control company. You turn to Google, hoping for a quick fix. This is where our story begins—a…

Gone are the days when advertising on television was the only way to reach a large audience through video. No longer do businesses need to spend tens of thousands of dollars per month on expensive TV contracts and specific time slots. The internet has revolutionized how we consume media, and video advertising has followed suit.…

If you clicked on this article, odds are that you understand the value blogging can have for your business. But let’s face it: coming up with engaging content on a regular basis can be overwhelming. The struggle to find fresh ideas is real. In this article, we’ll explore some tools to help you brainstorm blog…

If you’ve logged into any website analytics tool lately, you’ve probably known the feeling of pure overwhelm that comes with staring at a dashboard full of numbers with no idea where to start. The data is all there, but how can you use it to make informed decisions about your marketing strategy? In this article,…

Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…

Let’s face it—when it comes to headshots, we all want to look our best. Whether it’s for a professional profile, a business card, or a social media update, a great headshot can leave a lasting impression. But the thought of stepping in front of the camera can be nerve-wracking. How can you make sure to…