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Gone are the days when advertising on television was the only way to reach a large audience through video. No longer do businesses need to spend tens of thousands of dollars per month on expensive TV contracts and specific time slots. The internet has revolutionized how we consume media, and video advertising has followed suit.…

If you clicked on this article, odds are that you understand the value blogging can have for your business. But let’s face it: coming up with engaging content on a regular basis can be overwhelming. The struggle to find fresh ideas is real. In this article, we’ll explore some tools to help you brainstorm blog…

If you’ve logged into any website analytics tool lately, you’ve probably known the feeling of pure overwhelm that comes with staring at a dashboard full of numbers with no idea where to start. The data is all there, but how can you use it to make informed decisions about your marketing strategy? In this article,…

Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…