What’s your web design process like?

We start with a deep-dive meeting to learn about your business, your audience, and your style preferences. This conversation helps us build a site that not only looks great but actually works for you. From there, we create an initial homepage concept so you can see the direction before we build everything out. Once that’s approved, we move into full-site development, keeping you in the loop every step of the way. You’ll have a chance to review the site at key milestones and give feedback throughout the process. Before launch, we test the site thoroughly across devices, make sure it’s mobile-friendly, and fine-tune every detail. Our goal is to make sure you feel confident in the final product—and know exactly what to expect at every stage.

What platform do you build websites on?

We build all our websites on WordPress. It’s the most widely used platform in the world for a reason—it’s powerful, flexible, and easy for our clients to manage on their own after launch.

How much does a website cost?

Pricing depends on the size, features, and functionality your site needs. A simple service-based website will cost less than a fully custom build with e-commerce, for example. We’ll talk through your goals and give you a clear, straightforward quote.

How long does it take to build a website?

Most websites take 8 to 12 weeks from start to finish. The timeline can vary based on content needs, revisions, and how quickly we get feedback from you. We keep things moving with regular check-ins and a clear process.

Will my website be built with SEO in mind?

Yes—every site we build starts with a strong foundation for search engine optimization. That includes things like proper heading structure, mobile responsiveness, image optimization, schema markup, and keyword-ready metadata. We also pay close attention to how your site will perform in both traditional search and newer AI-powered search results. While full-scale SEO strategy is not a one-and-done thing, we make sure your site is set up to compete from day one. That way, you're not just getting a good-looking site—you’re getting one that’s built to be found.

What if I need changes after my site is done?

You’ll get an hour of personalized website training after launch so you can make simple updates yourself—like swapping photos, editing text, or posting a blog. But if you’d rather not mess with it, we’re happy to handle changes for you at our hourly rate. And here’s the part that sets us apart: we’re fast. Most website updates are completed within a week of your request. You won’t be left waiting or wondering when something will get done. Our team stays responsive so your site stays fresh and functional without the back-and-forth delays you might get elsewhere.

Do I own my website when it’s finished?

Yes. 100%. When your site is complete, it’s yours to keep. We don’t do leased websites, and we’ll never hold your domain name or hosting hostage. Your domain is a core part of your brand identity—you should have full control over it, and we’ll make sure you do. That also means you’re free to move your site or switch providers in the future, no strings attached. Of course, we hope you’ll stick with us for ongoing support—but that should be your choice, not a requirement. We build long-term relationships by being helpful, not by locking people in.

How is Cougar Digital different from other web designers in the Tri-Cities area?

We don’t just build websites—we get to know your business. Every project starts with a strategy session where we dig into your goals, your customers, and what your website actually needs to do. That foundation shapes every decision we make, from design to content to functionality. Our sites are built to convert, not just look good. And because we’re a small, focused team, we stay highly responsive—no endless email chains or waiting weeks for changes. You’ll always know who to call and what’s happening next. At the end of the day, we’re not just here to deliver a website. We’re here to build something that moves your business forward.

Digital Advertising

Your future customers are online. Are they finding you?

Whether you're starting from scratch or starting over, you're in the right place.

Are your competitors showing up more often than you?
Are you spending money on advertising without a real picture of what's working?
Are you unsure where to even start with digital advertising?
Do you have a strategy behind your ad spend, or are you just guessing?
Bottom line: Is your business growing as fast as you want it to?

Digital Advertising Strategy

The platform isn't the problem — your strategy is.

We hear two stories a lot:

"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.

"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.

Both are more common than you'd think. And both point to the same root problem.

Two colleagues discussing project on laptop

Digital Advertising Strategy

Running ads without a solid strategy is a waste of your marketing dollars.

A real marketing strategy means:

Knowing exactly who you're trying to reach
Understanding where they are in their buying process
Saying the right thing at the right moment — not just showing up

Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.

Let's Talk Strategy

How Digital Advertising Works

The best strategies reach people throughout the customer journey.

The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.

The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.

Awareness: They don't know you yet.

Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.

Consideration: They're looking around.

Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.

Research & Discovery They're going deep.

They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.

Decision They're ready to act.

All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.

Loyalty They've already bought.

This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.

Want to dig deeper?

We wrote an in-depth blog post about how the modern customer journey works.

Read it

Marketing Budget Calculator

How much should you spend on marketing?

Find out in 30 seconds

Laptop displaying online business budget calculator.

Why Cougar Digital Marketing?

13+ years of campaigns built around real goals.

We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.

Campaigns built for your specific goals

Because there's no such thing as a one-size-fits-all digital advertising strategy.
Direct access to your team

No account managers, no handoffs. Direct access to the team actually running your campaigns.
Honesty and transparency above all

Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
A partner, not just an agency

We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.

Let's Talk

Digital Advertising Case Study for a Tri-Cities Auto Repair Shop

What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?

leads in the first year alone

The right tool for the right moment.

There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.

Google Search Ads

You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.

Facebook & Instagram Ads

Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.

YouTube Video Ads

Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.

Streaming TV Ads

Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.

Display Advertising

Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.

AI-Optimized Campaigns

The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.

Let's Talk

125+ 5-Star Reviews

Don't take our word for it.

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

SteppingStones Alliance

Love working with these guys. Thanks for making us look good!

Liza Clitar

Cougar Digital has been extremely easy to work with. The owner and staff are all courteous and friendly. We're really happy with our experience with the whole team and their overhaul they did on our website. I would definitely recommend them if you're needing to update your website. They've been great and are always happy to help!

Jessie Riggle

Great experience designing and launching my new website!

Matthew Yoo

Josh & Travis are wonderful to work with! They are both great at creating with both little to go on or very specific instructions, and exceptionally receptive to changes. I happily recommend them as often as the opportunity presents itself!

Lisa Knuter-Peach

I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them.They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!

Michele Roth

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Andrew Holloway

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Charmine Faulkner

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

Greenworks Llc

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

Aaron Jorgensen

Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer

Lisa Mitts

These guys are top notch! Very knowledgeable and helpful!

Preston House

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

Vanessa Perez

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

COHO Services

Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!

Bold Coffee

Ordered new business cards and was extremely pleased with the speed and service! Definitely recommend for your next marketing push!

MOODY LOGiC

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

HREliteTruckingAcademy

Shared my vision in words and they were able to make a masterpiece on print!

Cory Bauder

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

Austin Copenhaver

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Laura Jones

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

holliluya1

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

Nathan Renz

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

Kathy Smart

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

David Kaylor

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

Craig Carter

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

David Torres

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Kris Thomas

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

JDC Toone

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

Marks Jewelry Co.

Our website turned out great! Nick was super easy to work with really made the process a breeze. Josh was our photographer for our website, after seeing the results from the first shoot we had to schedule for another! The pictures turned out better than imagined. Josh did a great job staying out of our crews way but managed to catch all the action with great detail. 10/10 would recommend to anyone!

Dylan

We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!

Stephanie VanArsdale

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

G & D Services

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

Lee Ostler

Cougar Digital did a great job arranging literature and building a website for us. Travis was very easy to work with, and the finished marketing material looks great. Thanks Cougs!

Oliver Stanbury

We recently had the pleasure of working with Cougar Digital Marketing for a photography/video project, and we couldn’t be more impressed. From start to finish, their team was professional, creative, and incredibly easy to work with. We highly recommend!

Da Bella 2

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

J Rain

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Pat Landess

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Steve Haizlip

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

Jenna Roark

Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!

Kate Kinney

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Mariel Gentges

I was very happy with my exsperience there! Great team & Customer service.

Dan Cruzen

I enjoyed working with Josh. Josh explains things in a way that make easily understandable for someone who is not in the marketing industry.

Kevin Schilling

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Michael Hickey

Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!

Perrian LaMothe

Easy to work with, delivered what I asked for, competent, quality work by nice guys.

Michael Matkowski

Josh produced an outstanding web site for TRI-CITY MUSIC. He ad access to numerous resources that made for an amazing finished product. Josh also provided extensive training on how to update the website myself. I have received numerous positive comments on Josh's creation. For outstanding product and service, I recommend Josh.

Allan Willis

Great company, great people. Vision matched customer expectation!

Dane Swenson

COHO Services

Thank you Josh for your patience and expertise in helping us design our logo! Matt and I are really happy with the end result.

Connie Cummings

Digital Advertising FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too.

How much should I budget for online advertising?

That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.

Check out our marketing budget calculator for a ballpark starting range →

How will I know if my ads are working?

That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.

That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.

How soon will I start seeing results?

Why do I need different types of ads? Shouldn’t one be enough?

Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.

That’s why a strong ad strategy usually includes more than one type of campaign. For example:

Awareness ads introduce your brand to new people.
Consideration ads speak to people who already showed interest (like visiting your site).
Remarketing ads follow up and give them a reason to come back.
Nurture campaigns keep you top of mind over time.

We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.