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Glossary

Ad Clicks

What it is…

The total number of times users clicked on your ad (headlines, buttons, images, links).

What it means…

Ad clicks show raw interaction with your ad before quality or cost is considered.

Real-world use…

A campaign gets 2,500 ad clicks but only 50 leads — lots of interest, few takers.

Think of it like…

People walking through your store door — not purchases yet.

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