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Glossary

Video Completion Rate (VCR)

What it is…

Percent of video plays that reached 100%.
Formula: (Completions ÷ Video Plays) × 100

What it means…

Shows how engaging your video is — higher means viewers stayed to the end.

Real-world use…

800 plays with 400 completions = 50% VCR.

Think of it like…

How many moviegoers stayed through the credits.

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