Posts by Cougar Digital
Must-Ask Questions Before You Hire a Web Designer
Choosing the right web designer can feel overwhelming. Whether you’re leading a business, a nonprofit, or launching a personal project, you want a website that delivers results—and you want the hiring process to be straightforward. Yet, the range of options, promises, and price tags can leave anyone second-guessing their choice. The best way to cut…
Read MoreHow Long Does SEO Actually Take to Work? (2025 Reality Check)
If you’re wondering how long SEO really takes to work, you’re not alone. It’s one of the most common questions we hear from business owners—usually after they’ve been promised “quick wins” or sold some magic overnight fix. Let’s be honest: SEO is a long game. Anyone telling you otherwise is either cutting corners or just…
Read MoreIs AI Killing SEO? Here’s What Small Businesses Need to Know
AI is changing how people search online—and a lot of our clients are asking if investing in their website and/or SEO is still worth it. Short answer: Yes. SEO isn’t dead. But the rules are shifting. If you’re a small business owner wondering how to stay visible online, here’s what you need to know. How…
Read More7 Google Ads Mistakes You’re Probably Making
Running Google Ads might seem simple enough, but under the hood, Google Search is a complex platform with a lot of levers that impact what your ads look like and how they are delivered. If all you’re doing is setting a budget, writing an ad, and waiting for clicks, you’re probably spending money without seeing…
Read MoreWhat Most Agencies Won’t Tell You About Digital Marketing (And Why You Should Know Anyway)
If you’ve ever felt like digital marketing is just a black hole you throw money into—with little to show for it—you’re not alone. Too many businesses hire a marketing agency, spend some cash, and walk away wondering what exactly they got in return. Most agencies aren’t lying to you. But many of them aren’t telling…
Read MoreShould You DIY Your Business’s Graphic Design?
There’s no shortage of drag-and-drop design tools out there. Canva, Adobe Express, even PowerPoint in a pinch. And hey, for a quick social post or a team birthday card? Go for it. But not every design task should be tackled solo—especially when your brand and first impressions are on the line. Let’s break down when…
Read MoreHow to Set a Marketing Budget That Works for Your Business
Let’s be honest—most business owners don’t relish the idea of spending their hard-earned dollars. It’s a lot more fun to focus on earning more business than to sit down and plan how to spend your money. So when it comes to spending money on marketing, a lot of businesses just wing it. The problem? Winging…
Read MoreAuthenticity Is Your Superpower: How to Stay Real in a World of AI
AI has quickly gone from an obscure concept to something that’s reshaping the way businesses operate. It’s a game changer for companies looking to streamline their operations and get more done with fewer resources. But here’s the thing: While AI can be incredibly useful, it’s no substitute for what really matters in marketing—authenticity. It’s tempting…
Read More5 Digital Marketing Myths That Could Be Hurting Your Business
Digital marketing is one of the most powerful tools for growing your business—but it’s also one of the most misunderstood. Many business owners hesitate to invest fully in digital strategies because of assumptions, myths, or past experiences that create confusion or mistrust. Let’s break down five of the most common misconceptions about digital marketing, so…
Read MoreNew Year, New Strategy: How to Plan for Success in 2025
As we wrap up the year, it’s time for every savvy business owner to ask: What’s next? If you know anything about business and marketing, you know that a lot changes from year to year, and you can’t maintain the status quo and expect to keep growing. So let’s take a proactive approach and plan…
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