Posts by Cougar Digital
5 Signs It’s Time to Redesign Your Website
Your website is the foundation of your online presence—often, it’s the first thing prospective customers see when looking for your products and services. But just like your business grows, technology and design trends evolve. That sleek site you launched a few years back? It might be quietly collecting dust. If you’re not sure whether it’s…
Read MoreSEO vs. Paid Ads: Breaking Down Digital Marketing for Small Business Owners
Let’s be real—digital marketing can feel like a cross-country road trip with no map. You hear marketing jargon like “SEO” and “PPC” and “click-through rate” thrown around like confetti, but what does it all mean at the end of the day? And, more importantly, how do you know where to put your hard-earned marketing dollars?…
Read MoreA Tale of Two Businesses & The Impact of Online User Experience
Imagine this scenario: It’s a Saturday evening, and you discover a colony of ants has invaded your kitchen. With two young kids and a house party planned for the next day, you urgently need to find a pest control company. You turn to Google, hoping for a quick fix. This is where our story begins—a…
Read MoreVideo Advertising in the Age of Streaming
Gone are the days when advertising on television was the only way to reach a large audience through video. No longer do businesses need to spend tens of thousands of dollars per month on expensive TV contracts and specific time slots. The internet has revolutionized how we consume media, and video advertising has followed suit.…
Read MoreTips & Tricks to Make Blogging Easier and More Effective for Your Business
If you clicked on this article, odds are that you understand the value blogging can have for your business. But let’s face it: coming up with engaging content on a regular basis can be overwhelming. The struggle to find fresh ideas is real. In this article, we’ll explore some tools to help you brainstorm blog…
Read More7 Marketing KPIs Every Business Owner Should Watch
If you’ve logged into any website analytics tool lately, you’ve probably known the feeling of pure overwhelm that comes with staring at a dashboard full of numbers with no idea where to start. The data is all there, but how can you use it to make informed decisions about your marketing strategy? In this article,…
Read MoreThe Best Brand Awareness Tool You’ve Never Heard Of
Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…
Read MoreGetting Ready for Your Headshot? Do These 5 Things
Let’s face it—when it comes to headshots, we all want to look our best. Whether it’s for a professional profile, a business card, or a social media update, a great headshot can leave a lasting impression. But the thought of stepping in front of the camera can be nerve-wracking. How can you make sure to…
Read More6 Essential Traits to Look for in a Marketing Partner
What Do We Mean by “Marketing Partner”? A marketing partner is more than just a marketing agency or consultant—they’re your creative collaborator, your strategic ally, and your go-to expert for all things marketing. A marketing partner dives deep into your business, immersing themselves in your goals, your audience, and your industry. They work hand-in-hand with…
Read MoreThe Death of the Sales Funnel
Do you remember the days of the old pre-internet sales funnel? If you’ve been in business for a while, you probably recall something like this: It was a simpler time, with strategies like getting your business in the yellow pages or placing a newspaper ad to reach as many people as possible. But fast forward…
Read More