Posts by Cougar Digital

If you’ve logged into any website analytics tool lately, you’ve probably known the feeling of pure overwhelm that comes with staring at a dashboard full of numbers with no idea where to start. The data is all there, but how can you use it to make informed decisions about your marketing strategy? In this article,…

Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…

Let’s face it—when it comes to headshots, we all want to look our best. Whether it’s for a professional profile, a business card, or a social media update, a great headshot can leave a lasting impression. But the thought of stepping in front of the camera can be nerve-wracking. How can you make sure to…

What Do We Mean by “Marketing Partner”? A marketing partner is more than just a marketing agency or consultant—they’re your creative collaborator, your strategic ally, and your go-to expert for all things marketing. A marketing partner dives deep into your business, immersing themselves in your goals, your audience, and your industry. They work hand-in-hand with…

Do you remember the days of the old pre-internet sales funnel? If you’ve been in business for a while, you probably recall something like this: It was a simpler time, with strategies like getting your business in the yellow pages or placing a newspaper ad to reach as many people as possible. But fast forward…

In a world where attention is the ultimate currency, video reigns supreme, offering a dynamic and engaging way to connect with your audience. Let’s explore a few ways that video can be used in your digital marketing strategy to attract, inspire, and convert your target audience like never before. Eye-Catching Visuals Video isn’t just content;…

There are many reasons you may have a website with bad design. Maybe you inherited it from a well-meaning relative who dabbles in web design as a hobby. Perhaps you went the DIY route and ended up with a digital monstrosity that only a mother could love. Or, maybe you thought you were getting a…

It’s time to clear up a common misconception—Your logo is not the same thing as your brand. If you’re starting a business and think “I just need a logo,” you’re missing a big piece of the success puzzle. Your logo is the visual representation of your brand. It’s the symbol that people associate with your…

In a world overflowing with choices, your brand is your beacon! Consistent, high-quality branding isn’t just about looking good – it’s about standing out, building trust, and creating a lasting impression. Here’s why standardized branding is crucial for every business: Professionalism: A polished, standardized brand communicates professionalism. It tells your audience that you’re serious about…

On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. What is On-Page SEO? On-page search engine optimization (SEO) refers to…