Posts by Cougar Digital

Gone are the days when advertising on television was the only way to reach a large audience through video. No longer do businesses need to spend tens of thousands of dollars per month on expensive TV contracts and specific time slots. The internet has revolutionized how we consume media, and video advertising has followed suit.…

If you clicked on this article, odds are that you understand the value blogging can have for your business. But let’s face it: coming up with engaging content on a regular basis can be overwhelming. The struggle to find fresh ideas is real. In this article, we’ll explore some tools to help you brainstorm blog…

If you’ve logged into any website analytics tool lately, you’ve probably known the feeling of pure overwhelm that comes with staring at a dashboard full of numbers with no idea where to start. The data is all there, but how can you use it to make informed decisions about your marketing strategy? In this article,…

Ever feel like ads are following you around on the internet? You’re not alone. And while the average consumer might find it unsettling to be served such relevant ads, there’s no doubt that this type of advertising strategy can really move the needle for businesses looking for brand awareness. First Up: What is “Programmatic Advertising”?…

Let’s face it—when it comes to headshots, we all want to look our best. Whether it’s for a professional profile, a business card, or a social media update, a great headshot can leave a lasting impression. But the thought of stepping in front of the camera can be nerve-wracking. How can you make sure to…

What Do We Mean by “Marketing Partner”? A marketing partner is more than just a marketing agency or consultant—they’re your creative collaborator, your strategic ally, and your go-to expert for all things marketing. A marketing partner dives deep into your business, immersing themselves in your goals, your audience, and your industry. They work hand-in-hand with…

Do you remember the days of the old pre-internet sales funnel? If you’ve been in business for a while, you probably recall something like this: It was a simpler time, with strategies like getting your business in the yellow pages or placing a newspaper ad to reach as many people as possible. But fast forward…

In a world where attention is the ultimate currency, video reigns supreme, offering a dynamic and engaging way to connect with your audience. Let’s explore a few ways that video can be used in your digital marketing strategy to attract, inspire, and convert your target audience like never before. Eye-Catching Visuals Video isn’t just content;…

There are many reasons you may have a website with bad design. Maybe you inherited it from a well-meaning relative who dabbles in web design as a hobby. Perhaps you went the DIY route and ended up with a digital monstrosity that only a mother could love. Or, maybe you thought you were getting a…

It’s time to clear up a common misconception—Your logo is not the same thing as your brand. If you’re starting a business and think “I just need a logo,” you’re missing a big piece of the success puzzle. Your logo is the visual representation of your brand. It’s the symbol that people associate with your…