Posts by Cougar Digital
Getting Ready for Your Headshot? Do These 5 Things
Let’s face it—when it comes to headshots, we all want to look our best. Whether it’s for a professional profile, a business card, or a social media update, a great headshot can leave a lasting impression. But the thought of stepping in front of the camera can be nerve-wracking. How can you make sure to…
Read More6 Essential Traits to Look for in a Marketing Partner
What Do We Mean by “Marketing Partner”? A marketing partner is more than just a marketing agency or consultant—they’re your creative collaborator, your strategic ally, and your go-to expert for all things marketing. A marketing partner dives deep into your business, immersing themselves in your goals, your audience, and your industry. They work hand-in-hand with…
Read MoreThe Death of the Sales Funnel
Do you remember the days of the old pre-internet sales funnel? If you’ve been in business for a while, you probably recall something like this: It was a simpler time, with strategies like getting your business in the yellow pages or placing a newspaper ad to reach as many people as possible. But fast forward…
Read MoreHow Video Can Revolutionize Your Digital Marketing Strategy
In a world where attention is the ultimate currency, video reigns supreme, offering a dynamic and engaging way to connect with your audience. Let’s explore a few ways that video can be used in your digital marketing strategy to attract, inspire, and convert your target audience like never before. Eye-Catching Visuals Video isn’t just content;…
Read MoreThe Hidden Cost of Bad Web Design
There are many reasons you may have a website with bad design. Maybe you inherited it from a well-meaning relative who dabbles in web design as a hobby. Perhaps you went the DIY route and ended up with a digital monstrosity that only a mother could love. Or, maybe you thought you were getting a…
Read MoreYour Logo is Not Your Brand
It’s time to clear up a common misconception—Your logo is not the same thing as your brand. If you’re starting a business and think “I just need a logo,” you’re missing a big piece of the success puzzle. Your logo is the visual representation of your brand. It’s the symbol that people associate with your…
Read MoreWhy is Branding Important for Your Business?
In a world overflowing with choices, your brand is your beacon! Consistent, high-quality branding isn’t just about looking good – it’s about standing out, building trust, and creating a lasting impression. Here’s why standardized branding is crucial for every business: Professionalism: A polished, standardized brand communicates professionalism. It tells your audience that you’re serious about…
Read MoreThe Importance of On-Page SEO
On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. What is On-Page SEO? On-page search engine optimization (SEO) refers to…
Read MoreFacebook Ads vs. Boosted Posts: What’s the Difference?
On-page search engine optimization is a key factor in getting your website to appear on the first page of search results. But it’s more than just dropping keywords into your site. It’s about framing the keywords for the user experience and for search engines. Let’s Break Down How Facebook Ads and Boosted Posts are Different…
Read MoreShould You Use Smartphone Photos for Your Website?
Smartphone Cameras Here are a few dos and don’ts when it comes to smartphone photos. What They’re Good For: Social Media Photos Any smart marketer knows that pictures are at the heart of your social media presence. Simply put, images create more user engagement than any other kind of post, and the ubiquity of smartphones…
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