Introduction
A new digital experience for Wenatchee Convention Center.
With newly renovated event spaces and an updated facility, Wenatchee Convention Center was entering a new chapter. Its website and branding needed to reflect those improvements while making it easier for event planners, exhibitors, and attendees to find the information they needed.
Cougar Digital developed a new logo and brand identity, designed a custom WordPress website, photographed the renovated venue, and produced promotional video content. The project brought the convention center's event spaces, planning resources, and visual identity together into one cohesive digital experience.
The Challenge
Simplifying a complex convention center website.
Convention centers serve several distinct audiences, each looking for different information. Event planners need room capacities, floor plans, layout options, and proposal forms. Exhibitors need setup instructions, loading information, and facility guidelines. Attendees need event schedules, parking details, and nearby accommodations.
Wenatchee Convention Center's previous website made these resources difficult to navigate. Its branding also no longer reflected the renovated facility, creating a disconnect between the online experience and the venue itself.
The challenge was to modernize the convention center's identity while building a website that could organize a large amount of information without overwhelming visitors.
Our Solution
Custom branding, website design, and interactive venue tools.
Logo Design & Brand Development
A new brand identity for a revamped convention center.
We developed a new logo and brand identity to give Wenatchee Convention Center a refreshed, recognizable look that better reflects its renovated facility.
The project included a comprehensive branding guide establishing consistent visual standards for the logo, typography, colors, and other brand elements. These guidelines created a foundation for the website design and a unified identity the convention center can carry across its marketing materials.
The result is a more cohesive and professional presentation that connects the venue's updated physical spaces with its public-facing identity.
Old Website
New Website
Website Design & Development
A convention center website built for every audience.
We designed a custom WordPress website around three primary audiences: event planners, exhibitors, and attendees. Dedicated navigation paths help each group quickly access the information most relevant to them, from meeting room specifications and exhibitor guidelines to event schedules and parking information.
The website also brings together essential event planning tools, including an event calendar, downloadable floor plans, venue policies, and request-for-proposal forms. By organizing these resources around how people actually use the convention center, we made a complex website easier to navigate without sacrificing important details.
The WordPress platform also gives the convention center's staff a flexible way to maintain content as events, facility information, and planning resources change.
Interactive Mapping
Making venues spaces easier to explore.
We developed an interactive venue map that allows visitors to explore Wenatchee Convention Center's layout, locate meeting and event spaces, and navigate directly to individual room pages.
Rather than relying on a static floor plan, event planners can visually explore the facility and access detailed information about each space, including square footage, dimensions, seating capacities, floor plans, and photography showing different room configurations.
The interactive map makes it easier to understand how the venue is organized, compare available spaces, and identify rooms that fit an event's needs before scheduling a visit or submitting a proposal.
Professional Photography & Video Production
Showcasing the renovated convention center.
We captured professional photography and video highlighting the renovated convention center and the surrounding Wenatchee area. We also used virtual staging to showcase the potential of different event spaces and room configurations. Together, these visuals help planners envision their events while showing why Wenatchee is a destination worth visiting.
The Results
A stronger brand. A smarter website.
Wenatchee Convention Center now has a refreshed brand and a custom website that reflects its renovated facility. Event planners can compare meeting spaces, explore room capacities and floor plans, and submit proposal requests. Exhibitors and attendees have direct access to event schedules, parking, and facility guidelines.
The interactive venue map makes exploring event spaces easier, while photography and video showcase both the convention center and Wenatchee as a meeting destination. Staff can also update room details, galleries, and event information without rebuilding pages.
"Thank you so much! Working with you and your team was the best decision we ever made."
Linda Herald
Wenatchee Convention Center
Summing it Up
A destination worth showing off.
Wenatchee Convention Center had a lot to offer. It just needed a brand and website that did it justice. From showcasing the renovated spaces to making event planning easier, we brought the pieces together to help the venue—and Wenatchee itself—make a stronger impression on prospective visitors.
